Better Burger Industry Soars in Southeast Asia with Johnny Rockets Entry into Singapore
Iconic American Brand Gains Foothold in Asia with Five-Restaurant Agreement
October 09, 2014 // Franchising.com // After successful development in Southeast Asian markets, including the Philippines, Malaysia and Indonesia, Johnny Rockets is now partnering with new franchise partners husband and wife entrepreneurs Nafees Khundker and Sohana Rouf Chowdhury, to bring Johnny Rockets' menu of All-American fare and entertaining atmosphere to their home country of Singapore. With a population of more than five million, the country is a popular travel destination and regional and global hub for business and has seen a recent surge in the better burger category. After recognizing the demand for the concept in Singapore and visiting the restaurant in the U.S., Khundker and Chowdhury chose the brand due to its focus on high-quality dishes, guest service and entertaining atmosphere, all of which showed great promise for this dynamic market.
"With 13 restaurants currently operating in Southeast Asia, Singapore is a natural next step in furthering our expansion in the region. With the demand for better burger concepts booming, now is the ideal time for Singapore residents and visitors to experience our signature American dishes," explains Scott Chorna, SVP of International Development for Johnny Rockets. "After working with Nafees and Sohana, I am confident that their business expertise and understanding of the marketplace coupled with our global brand recognition will help to establish Johnny Rockets as the preferred American dining experience in Singapore."
Fast Food Continues its Popularity, but Premium Offerings are Gaining Speed
As a modern, developed country, Singapore has been on the forefront of international trends in Asia for years, often being the first country to introduce global brands to consumers. As such, the country is now demanding better burger options and its premium accompaniments that have flourished on U.S. menus for the last several years. Johnny Rockets' signature American menu, including made-to-order hamburgers, American fries, hand-spun shakes and sandwiches, is an ideal fit to lead the growth of this category in the market
In addition to its classic menu, Johnny Rockets provides casual fun and a unique dining experience, including dancing servers, twirling straws and timeless American music. A destination for both residents and travelers, Johnny Rockets' entry into Singapore paves the way for future growth in Asia, particularly Vietnam, Thailand and China, markets that historically have embraced Americana cuisine and culture.
Today, Johnny Rockets' franchise partners currently operate more than 100 restaurants outside the U.S., with plans to double that number by 2017 as part of its global strategy. For more information, including franchise information, visit www.johnnyrockets.com.
SOURCE Johnny Rockets