EAST LANSING, Mich.– BIGGBY COFFEE, one of Michigan's very own homegrown businesses, continues to generate national attention with being named by Franchise Business Review (FBR) to be in the Top Food Franchises to own nationally. The ranking comes at a time that the company continues its exciting expansion in 2014.
Franchise Business Review, which leads the market for research in the franchise industry, tabbed BIGGBY number 12, which was up 3 spots from last year. The report, based on more than 4,000 surveys from franchisees in the food sector, and representing more than 100 brands and more than 18,000 franchised businesses, ranks BIGGBY as the only coffee concept listed in the top 40.
Franchise Business Review evaluations of franchises are collected through franchise satisfaction reports, measuring the health of any franchise system. Reports are gathered through feedback from current franchise owners, which help define the satisfaction of owning a franchise. Trends, concepts and franchise models are observed to help decide rankings. Involvement from an investment and financial standpoint, and how franchisee satisfaction has fared in the past year, are also taken into consideration.
"For BIGGBY to be so highly recognized by Franchise Business Review is a very rewarding. To receive national attention shows that our franchise concept has continued to be remarkably successful for more than 19 years," Bob Fish, BIGGBY COFFEEE CEO and co-founder said.
System wide, BIGGBY COFFEE has seen double-digit growth for more than 20 consecutive quarters. "This type of success is because of our incredible franchisees who work day-in and day-out to create an extraordinary coffee shop experience centered on superior customer service, happiness and fun!"
"We have said from day one that BIGGBY has the best customers in the world and without their support, we would not be where we are today," Fish said. "In this type of business it's the people that can make all the difference and when you combine that with our proven franchise concept and a constant positive disposition, the growth of BIGGBY COFFEE is limitless!"
East Lansing, Mich.-based BIGGBY® COFFEE was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and his business partner Michael McFall, on a handshake and $3,000, decided to franchise the concept. BIGGBY COFFEE's core values of B happy, have fun, make friends, love people and drink great coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet café paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, BIGGBY baristas provide a unique experience focused on brightening their customer's day. The "Big 'B'" on the orange background caught on, and today BIGGBY COFFEE has 231 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida and Texas.
SOURCE BIGGBY COFFEE®
Director of Marketing