Cartridge World Launches ESPN Radio Campaign
Advertising Campaign Targets Business Owners
SPRING GROVE, Ill. - October 09, 2014 - (BUSINESS WIRE) - The Mike & Mike Show is ESPN Radio's top-rated sports talk program. Cartridge World's new ad campaign on the ESPN program reaches 99 million homes, and is aimed at targeting a focused audience segment. During this campaign, Cartridge World is targeting small business owners and business professionals who are looking for office printing solutions.
The launch of the campaign, which advises small businesses there are local alternatives to the office superstore, comes in the wake of Staples, OfficeMax and Office Depot announcing the closure of 625 stores. With 500 U.S. and Canadian stores, Cartridge World is carving a new niche as the only international franchise that provides full-service office printing solutions for small businesses. This includes new printers, printing supplies, maintenance and even free delivery.
"Cartridge World is becoming a one-stop-shop for office printing solutions," said Tom McLaughlin, North American Marketing Director. "We're office printing pros, and can help take printing problems off the shoulders of business owners and office managers," he explained. "Cartridge World offers the newest HP and Brother printers, cost-saving printer cartridges, paper, service and customer support."
In addition to offering high-yield printer cartridges as much as 30 percent less than the superstores, McLaughlin said the greatest value Cartridge World stores provide is expert printing advice. "Whether you need to print a few copies a day or 50,000 copies per month, Cartridge World can help. We're here to solve your printing needs, even if it means reducing your machine count."
Earlier this year, Cartridge World launched a new office printing solution – the Business Bundle – providing all the printers, supplies and service a business needs, for one low monthly fee. With this bundle, Cartridge World will provide the newest business-class printer, printer cartridges for 7,800 pages, free service, and free delivery for just $31.99 per month. In addition, if the machine ever stops printing, Cartridge World vows to fix it or replace it on the same or next day. Ask participating stores for details.
For information about Cartridge World's high-performance printing products or recycling programs, visit a local Cartridge World store or www.CartridgeWorld.com. To learn how much a business can save on office printing, visit a local store or Cartridge World's online savings calculator.
About Cartridge World
Cartridge World is the leading ink and toner retailer and franchisor in the $80 billion printer cartridge industry. The company sells printers, paper, printing supplies and services, and uses state-of-the-art manufacturing processes to build high quality ink and toner cartridges. Cartridge World stores provide a tremendous cost-saving alternative to buying new printer cartridges, offering up to a 30-percent discount over full-priced cartridges. Cartridge World also offers a 100-percent satisfaction guarantee and free delivery to business customers. Ranked in the Top 100 franchises by Entrepreneur Magazine and #79 on Franchise Direct's Top 100 Global Franchises for 2014 , Cartridge World has more than 1,400 retail locations in over 50 countries. For information about Cartridge World products or franchise opportunities, visit www.CartridgeWorld.com.
SOURCE Cartridge World
Director of Marketing
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