NEW YORK - Oct. 9, 2014 // PRNewswire // - Weight Watchers International, Inc. (NYSE: WTW) is announcing the appointment of Maurice Herrera to lead marketing for the U.S. reporting to President of North America, Lesya Lysyj. He will be responsible for strategic marketing and planning, and will oversee all marketing functions, including advertising, public relations, digital and social media, product licensing and customer relationship management.
"Maurice has a proven track record of driving growth based on a strong strategic foundation," said Lysyj. "His experience with contemporizing iconic brands will be instrumental as we reinvigorate our brand and the way we connect with consumers. Maurice's leadership and passion for marketing will further strengthen our organization in an exciting way."
Herrera brings to Weight Watchers more than 15 years of marketing experience across food, beverage and confectionary categories. His leadership at top-tier consumer packaged goods organizations has positively impacted marquee brands including Pepsi, Campbell's Soup, Pillsbury, V8 Vegetable Juice and Trident Gum. Most recently, he was Chief Marketing Officer of Materne where he helped GoGo squeeZ™ reach its highest market share since 2009. Prior to Materne, Herrera was Vice President of Marketing at Perfetti Van Melle, maker of Mentos and Airheads candies.
"I'm inspired by the mission and the transformational role that Weight Watchers plays in people's lives and it's a privilege to become a part of it," said Herrera. "I'm also motivated by the opportunity ahead of us to connect a whole new generation of consumers with the brand. It's a rich and complex category and I look forward to exploring it in bold and unexpected ways."
Herrera received his bachelor of science degree in Math and Economics from Binghamton University and his M.B.A. from The University of Michigan.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of digital weight management products in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
SOURCE Weight Watchers International, Inc.