New Menchie's Store at Alliance Town Center Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

October 10, 2014 // Franchising.com // FORT WORTH, TX – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store at Alliance Town Center, located at 9530 Feather Grass Lane, Suite 130, Fort Worth, TX 76177. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Fort Worth favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, October 11 to Friday, October 17, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"After deciding to open my own business, Menchie's stood out to me because of its superior product and friendly store atmosphere," said franchisee Deepak Nair. "Menchie's employees strive to welcome guests like they are welcoming them into their home, and that's what makes the Menchie's experience so unique. I'm looking forward to bringing that warm, inviting environment to the Fort Worth community."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Alliance Town Center is located at 9530 Feather Grass Lane, Suite 130, Fort Worth, TX 76177 and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to 11 p.m. For more information, please visit www.menchies.com.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, October 11
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, October 12
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, October 13
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, October 14
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, October 15
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, October 16
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, October 17
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 450 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Contacts:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com

 

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