"Rompre le Pain" (Breaking Bread) Rewards First 50 Guests in Line at 6:30 a.m. with Year of Handmade Breads & Fresh-Baked French Viennoiseries (Cookies, Croissants, Muffins & more)
October 13, 2014 // Franchising.com // GAITHERSBURG, Md. – Residents, neighboring businesses and guests of Crown, the urban inspired community in Gaithersburg, Maryland, will soon welcome the arrival of la Madeleine Country French Café. Opening in Downtown Crown, the acclaimed mixed-use central section of the community, la Madeleine offers a refined fast casual dining experience complete with its signature French-inspired recipes that are handcrafted and made to order in a warm and relaxing environment.
To celebrate this highly anticipated café, la Madeleine is sharing its joie de vivre (joy of life) with its neighbors in Crown and the surrounding communities through an opening event unlike any other before it in the area. La Madeleine’s Rompre le Pain, or breaking bread, rewards the first 50 guests into the café with a year of the brand’s handmade breads and fresh-baked viennoiseries (cookies, croissants, muffins and more). The café will present each of the first 50 guests certificates to redeem their sweet rewards during a 12-month period.
"There is an undeniable buzz about the new café in Downtown Crown. Rompre le Pain celebrates our French bakery tradition and captures the excitement behind each and every opening," said John Cahill, chief operating officer at la Madeleine. "Our first batch of fresh-baked breads will be coming out of the ovens just as our Rompre le Pain participants are filing in from the line outside the door at 6:30 a.m. We anticipate welcoming a boisterous crowd in on the first day as soon as we open."
The distinguished bakery café, which is open for breakfast, lunch, and dinner, features more than 75 made-from-scratch menu items prepared with recipes using classic French techniques, including the brand’s signature Tomato Basil Soupe, Caesar Salade, Country French Breakfast, Croque Monsieur and Chicken la Madeleine. The café also features an open display bakery where guests can see pastry chefs creating la Madeleine’s signature viennoiseries and pâtisseries.
Welcoming all to take a momentary break and unwind without the rush of the day in their way, the new Downtown Crown café is la Madeleine’s tenth location in the Greater Washington, D.C. area. The design reflects the brand’s new layout and décor, which unites comfort with a country French atmosphere – the unmistakable la Madeleine motif. Wood floors, hearth fireplaces, rustic beams and a lighter color palette all accentuate the brand’s updated look and feel, creating an inviting atmosphere to enjoy a meal with family, friends and colleagues.
La Madeleine at Downtown Crown welcomes guests to experience delectable country French cuisine and its warm, inviting ambiance daily from 6:30 a.m. to 10 p.m. For more information, carryout service or to book a catered or hosted event, visit www.lamadeleine.com.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic country French fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
A treasured part of many communities for more than 30 years, la Madeleine has more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
SOURCE la Madeleine Country French Café
All Points Public Relations