Wendy's Needs You: Help Make Barbecue The National Dish Of America…Now

DUBLIN, Ohio, Oct. 13, 2014 // PRNewswire // --

What:

Wendy's® is rallying Americans to unite under one cause and hashtag – #BBQ4merica – to shine a light on the widespread inaccessibility to quality barbecue across the United States, in celebration of Wendy's new BBQ Pulled Pork menu.

As part of this tongue-in-cheek cause campaign, Wendy's is championing a nationwide effort to give barbecue the well-earned title of National Dish of America, by going directly to the White House with an official White House "We the People" petition.

Help Wendy's in this noble endeavor by signing the petition asking for a Presidential Proclamation to make barbecue America's National Dish: http://wh.gov/ilDzm.

Why:

Wendy's recognizes the widespread inaccessibility to quality barbecue outside the traditional "Barbecue Belt" of the United States, and is providing a solution with three new hickory-smoked pulled pork offerings. The limited-time menu includes a BBQ Pulled Pork Sandwich, BBQ Pulled Pork Cheeseburger and BBQ Pulled Pork Cheese Fries, along with three custom-crafted sauces – Sweet, Smoky or Spicy – to fit consumers' personal barbecue style.

When:

Now through Sunday, October 19, 2014

Where:

Visit the official White House "We the People" petition on WhiteHouse.gov: http://wh.gov/ilDzm.

Wendy's #BBQ4merica Campaign:

All month long, barbecue fans passionate about the barbecue inaccessibility cause can also get involved by:

  • "Sponsoring" their friends by tagging them on Twitter and Tumblr using the hashtag #BBQ4merica for a chance to win free giveaways*
  • Stopping by the official #BBQ4merica hub (www.BBQ4merica.com)

*NO PURCHASE NECESSARY. Ends 11/16/14. Open to legal residents of the 50 US and DC, 18+. Void where prohibited. For official rules, go to http://wendys.tumblr.com/BBQ4merica-official-rules

BBQ Pulled Pork available at participating Wendy's for a limited time.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.

SOURCE Wendy's

Media Contact:

Jenn Bins
Ketchum On Behalf of Wendy's
404-879-9062
Jenn.Bins@ketchum.com

###

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