Orangetheory Fitness Opens First Connecticut Studio
High-intensity Interval Fitness Franchise Now in 26 States
October 16, 2014 // Franchising.com // FORT LAUDERDALE, Fla. - Orangetheory® Fitness, the energizing and fast-growing fitness franchise, today announced it has expanded into Connecticut, opening the state's first studio in Fairfield, Ct., approximately 50 miles outside of New York City. This announcement comes on the heels of explosive growth for the Orangetheory Fitness brand in 2014, and marks its presence in 26 states.
Owned and operated by first-time franchisee Mark Molina, the new studio located at 525 Tunxis Hill Cut-Off, will be celebrating with a VIP party on October 23 (4:00 p.m. – 8:00 p.m.), and opens to the public on October 24 with classes beginning at 5:30 a.m. Membership packages are available now at discounted "pre-opening" rates; customers who become members prior to the studio opening can save up to 20 percent and prices are locked in through the duration of the membership.
"I'm thrilled to be opening the very first Orangetheory Fitness studio in Connecticut," said Molina, Fairfield Orangetheory Fitness franchisee. "OTF gives me the opportunity to positively affect people's lives through fitness – the results of this workout across the country are astonishing. I am excited to get up every day and get to work, and am so proud of my new studio and the product we offer."
Molina spent 20 years as a corporate and business lawyer working principally as the chief legal officer for a number of private and publically traded high-tech companies around the country. After learning about the concept through a friend who was a member of Orangetheory Fitness in Denver, Molina tried the workout and was hooked. He looked into franchising opportunities and was drawn to the company's product and business model, as well as the integrity, support and quality control provided to franchisees by the corporate team. Molina signed his franchisee agreement at the beginning of April 2014 and began construction on the Fairfield location in August 2014. The studio was completed after six short weeks of construction and build out, and is now ready to open and change people's lives.
Orangetheory Fitness has plans to continue expansion across the tri-state area with additional openings planned for Connecticut, New York and New Jersey. With more than 130 studios, Orangetheory Fitness has transformed into one of the world's top fitness franchises. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to open 500 studios by 2017.
For more information on the Fairfield Orangetheory Fitness and membership packages, please call 203-883-8220. More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 500 – 1,000 calories, including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine's Fastest Growing Private Companies List and #403 in Entrepreneur's 2014 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.
SOURCE Orangetheory Fitness
Fish Consulting, LLC
O: (954) 893-9150
C: (954) 732-6053