MANDEVILLE, La. - October 16, 2014 - (BUSINESS WIRE) - Painting with a Twist®, the nation's largest paint-and-sip franchise, raised $70,000 throughout the month of July to benefit the Vera Bradley Foundation for Breast Cancer through the company's charitable arm, Painting with a Purpose.
As part of the program, 78 local Painting with a Twist studios held charity events through Painting with a Purpose, part of the businesses' commitment to giving back through painting parties. Each location chose paintings that were specially selected for the event and 50 percent of the proceeds went towards breast cancer research. At certain locations, owners held auctions, raffles and sold paintings to raise even more money for the cause.
This marks the third year for the partnership. To date, Painting with a Twist studios have raised more than $145,000 for the foundation.
"We are thrilled to provide so much support to the Vera Bradley Foundation," said Cathy Deano, co-founder of Painting with a Twist. "We were able to raise money for a good cause, and we know our customers and franchisees had fun while doing it."
At Painting with a Twist, guests come together to experience a unique 'getaway' that includes friends, paint and the option to BYOB. Led by local art instructors, guests paint on bare canvases using paint and brushes provided by the studio. There are more than 4,000 original pieces of copyrighted artwork, ranging from landscapes, abstracts and cityscapes, to creative renderings of animals, iconic buildings and florals, which have all been conceptualized and produced by Painting with a Twist art instructors.
"The Painting with a Purpose event is now the largest event hosted by a charity partner," said Catherine Hill, executive director of the Vera Bradley Foundation for Breast Cancer. "We are humbled and grateful for the enthusiasm and energy that the participating studios dedicated to the Vera Bradley Foundation."
To learn more about Painting with a Twist, visit: https://www.paintingwithatwist.com.
Painting with a Twist, based in Mandeville, Louisiana is the leading paint-and-sip franchise with more than 180 franchises in 27 states. Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist began franchising in 2009 and provides customers with paint, a canvas and brushes that lead to a fun evening with friends and a finished piece of art. The company maintains a strong focus on giving back to the local community, and by the end of 2014, Painting with a Twist will have donated more than $1 million through their charity arm, Painting with a Purpose. As the fastest-growing franchise in the industry, Painting with a Twist was ranked the top Paint and Sip franchise as part of the 2014 Entrepreneur magazine annual Franchise 500 edition. For more information about Painting with a Twist's franchise opportunity, visit www.paintingwithatwistfranchise.com.
The Vera Bradley Foundation for Breast Cancer has contributed $20 million to the research being conducted at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis, Indiana and pledged an additional $15 million in spring 2014. This team is world-renown for its collaborative approach to research - leading national clinical trials and hosting the world's only healthy breast tissue bank. The Foundation's main benefactor is Vera Bradley, Inc., which contributes approximately $1 million each year to the cause. Additional support comes from several sources including events and individual donations. Vera Bradley's co-founders began raising funds for a cure after the loss of a dear friend to the disease in 1993. Learn more about the Vera Bradley Foundation for Breast Cancer visit: http://www.verabradley.org.
SOURCE Painting with a Twist