Pure Barre Launches First Exclusive Clothing Collection in Partnership with Splits59
Pure Barre® By Splits59 Makes Debut with Clothing Line Designed Exclusively with the Pure Barre Consumer in Mind
SPARTANBURG, S.C. - Oct. 16, 2014 // PRNewswire // - Pure Barre, the largest, most established barre franchise in the nation with more than 250 studios across the country, has launched their first ever clothing line, Pure Barre® by Splits59. The collection, in partnership with the innovative women's activewear label Splits59, will be sold exclusively in Pure Barre studios and online at www.purebarre.com.
The Pure Barre® by Splits59 Fall Collection is composed of seven activewear styles that were designed with the Pure Barre consumer in mind. The line was created with unique details to ensure comfort and technical femininity taking clients from the barre to the street in a fashionable yet practical way. This Fall Collection is the first of many exciting and innovative Pure Barre collections. Moving forward, Pure Barre will introduce new collections on a seasonal basis with four primary launches per year.
"Pure Barre is more than just a workout; it's a lifestyle so expanding our offerings into a clothing line reflecting that was the obvious next step," said Amy Tankersley, Vice President of Product and Retail Strategy. "Clients are attracted to Pure Barre because of the results it produces and how it makes them feel- strong, healthy and confident. Creating an edgy barre-chic clothing line for our clients was our top priority."
The collection is available in a versatile color palette consisting of: orchid, steel, azure blue, white and black. The pieces are made to mix and match and are designed to create multiple combinations depending on the need.
Pieces from the collection include:
- Lynx Tank: Built-in bra and adjustable Y-strap with quick dry fabric
- Cassi Tank: Super soft luxe jersey and beautiful back strap design
- Delphi Top: Exposed shoulder jersey pullover is great for going to and from class
- Hydra Pullover: The perfect pullover with cross back straps and a contrast hem, giving you the layered look without the weight
- Norma Wrap: The go-to wrap that's a staple for layering and keeping you warm
- Erid Tight: A tight and legwarmer all in one with quick dry fabric
- Gemini Tight: Adjustable waistband allows consumers to wear this tight 3 different ways
"With our signature Pure Barre branding tastefully displayed across the line, our consumers carry that sense of community and pride into their everyday life," says Tankersley. "Clients enjoy being part of a community that encourages and supports them in their goals, both inside and outside the studio."
"We are thrilled to partner with industry leader Pure Barre, marrying their unique spirit with the innovative designs of Splits59. Working hand in hand with Pure Barre, we identified the technical needs of the barre technique, resulting in a line that is both beautiful and functional," says Keith Peterson, Co-Founder of Splits59.
About Pure Barre
Pure Barre is the largest, most established barre franchise in the nation with more than 250 studios across the country and more opening every week. An extremely effective total body workout, Pure Barre classes are designed to lift your seat, tone your thighs, and burn fat in record-breaking time. It is an intelligent exercise and utilizes the ballet barre to perform small isometric movements in order to create long, lean muscle without bulk. With a unique franchise business model, Pure Barre has created an opportunity for woman to pursue their dreams doing what they love. www.purebarre.com.
Inspired by the beauty of sport and the power of intelligent design, Splits59 is the next step in the evolution of activewear for women. Launched in 2008, Jonathan Schwartz and Keith Peterson set out to create a new standard in activewear. Schwartz has completed numerous Ironman competitions around the world, from Canada to New Zealand. He founded the company with an entrepreneurial spirit sparked by his father, who co-founded Calvin Klein Inc. Peterson spent his previous career on Seventh Avenue at world-class brands, including Tommy Hilfiger and Dolce & Gabbana. Splits59 signifies the power of a single second and the driving will to beat the tick of a stopwatch to :60. The LA born and bred label features quick-dry sport performance fabrics to provide the ultimate in fit and comfort, while inventive layering pieces in Supima cotton offer luxurious sleekness. Innovative garments meld the latest in technically advanced fabrics with sleek silhouettes and a directional attitude. www.splits59.com
SOURCE Pure Barre
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