Local St. Louis Family Assumes Ownership of Valpak Territory
Former Valpak General Manager Brings Savings to Businesses and Residents in the Community
October 17, 2014 // Franchising.com // LARGO, FL – Valpak, a leader in local print and digital coupons, announced today Keith and Vickie Carpenter and their son, Brian and his wife, Jessica have acquired the Valpak of Greater St. Louis, Mo., territory.
As a former Valpak general manager, Keith brings 35 years of advertising sales experience to the business. Brian is no stranger to the Valpak brand either, having over 10 years of sales experience with the brand. With this territory, the Carpenters will mail Valpak’s signature blue envelope to 300,000 homes, and growing in the greater St. Louis area including St. Louis, St. Charles and Jefferson counties.
"We are thrilled to own our first Valpak after being with the company for so many years," said Brian Carpenter, Valpak of Greater St. Louis franchisee. "When we heard that the St. Louis franchise was seeking new ownership, we had no doubt we needed to purchase the territory. We are looking forward to leveraging our years of experience and love for the brand to bring savings to business and residents in the community."
Keith joined the Valpak family as general manager in 2010. Previously, Keith worked in sales and sales management for the daily St. Louis Post-Dispatch and the Suburban Journal newspaper. Vickie also has several years of experience and extensive background in advertising sales and office management. Brian, a top sales representative, has been with Valpak for more than 10 years and will continue to sell to the St. Louis territory. Jessica has a diverse background in retail management as well as human resources, with experience in payroll, hiring, mentoring and training. The Carpenters strongly support the Valpak brand and hope to have a hand in creating future growth for the company.
"With years of advertising experience under their belts, the Carpenters are the perfect candidates for ownership," said Greg Courchane, Valpak’s director of franchise sales. "We are thrilled to have the family as franchise business partners, and we’re confident that they will successfully serve the community for years to come."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go. Cox Target Media, provider of Valpak, also owns Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
For more information on advertising with Valpak of Greater St. Louis, please contact Keith Carpenter at firstname.lastname@example.org or 314-922-5212.
For more information on Valpak franchise opportunities, please contact email@example.com or (800) 678-2743 or visit www.valpakfranchising.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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