Country Kitchen® Hits it Home
A Return to the Heritage that Defines the Brand
October 23, 2014 // Franchising.com // MADISON, WI – Country Kitchen® Restaurant has spent the last three years re-focusing the brand towards the history, ideology and core competencies which helped define it over these past 75 years. This new focus has led the brand to the most successful years in the past decade and has reinvigorated the franchise community as well as the corporate team as 2014 continues on this upward slope.
It is well documented that times have been tough for the restaurant industry over the past four years but this reality has not dampened the mood at Country Kitchen International. Since 2011, when the company was acquired by Legacy Franchise Group, LLC, the brand has enjoyed a string of successful "Limited Time Offer" (LTO) campaigns as well as tremendously effective and well received menu launches. Much of this success can be attributed to vigorous testing, a dedication to the products and people that define Country Kitchen, as well as a committed ownership team.
According to Charles Mocco, CEO of Country Kitchen International "We took it upon ourselves to put the "Country" back in Country Kitchen and to focus our efforts towards attaining this through comprehensive product testing, brand re-imaging and a clear and concise focus on our guests". This philosophy has engendered, a new building prototype, a new logo design and menu formats that speak directly to the brand history. "It has been our goal to re-energize this brand by embracing our heritage and building promotional campaigns, menus and brand identifiers which embody such. This has been a complete team effort and as a result we are all very proud" adds Chris McGrath, VP of Marketing.
About Country Kitchen International
Country Kitchen International is a leader in full-service family restaurants with locations in over 20 states and Canada. Development opportunities are available in free-standing units, conversions, strip malls, and auto-plaza locations. Franchise opportunities with Country Kitchen International are available throughout the United States. Country Kitchen International is headquartered in Madison, WI.
Visit www.countrykitchenrestaurants.com for more information.
SOURCE Country Kitchen International
(608) 833-9633 ext. 120