CHARLOTTE, N.C. - Oct. 24, 2014 // PRNewswire // - After the evaluation of over 1000 national brands, local marketing expert Placeable names Meineke Car Care Center as the leader in digital marketing efforts throughout the country. Placeable recently analyzed the marketing efforts of national brands across a broad range of industries, resulting in the NatLo Top 150. Meineke tops the list of brands best positioned to compete effectively in local markets by driving consumer awareness though online visibility. In addition to being number one overall, Meineke was named the top digital marketer within the automotive industry category.
"Creating a convenient and great customer experience is a goal we remain diligent in pursuing," said Danny Rivera, Meineke Executive Vice President. "We knew that creating an impactful digital brand presence by being reputable and easily accessible online would help enhance our customer's experience immensely. We're honored that our efforts have been recognized and appreciated."
To be considered for the NatLo Top 150, brands were firstly required to have three key digital search assets in place: an indexable online locator, local landing pages, and a mobile locator. Each brand to pass that screening and make the list was then given a 'NatLo Score', which measures a brand's digital marketing effectiveness, as represented by four key dimensions of local online marketing: visibility, depth, precision and reach. Placeable research has found that more than two-thirds of consumers say they lose trust in a brand if they get lost on the way to a location because of an incorrect listing online. With outstanding scores in precision, Meineke stands out as a brand consumers can trust.
"It is exciting to see Meineke top the NatLo 150 leaderboard in addition to winning the Automotive category for exceptional performance in national to local digital marketing," said Ari Kaufman, CEO of Placeable. "They deserve accolades for creating a compelling web and mobile customer experience while leveraging impactful strategies that help to achieve optimized results. Meineke has set the pace as a leader in local digital marketing."
To view the entire NatLo Top 150 list, visit www.placeable.com. To find the nearest Meineke center, visit www.meineke.com.
Meineke Car Care Centers,LLC, a division of Driven Brands, Inc., of Charlotte, NC is the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has over 900 centers that service approximately 3 million cars a year. Over the years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace. Meineke continues to be ranked as one of the best franchise opportunities in North America and has recently won top franchise rankings from Forbes, Franchise Times and Entrepreneur Magazine.
SOURCE Meineke Car Care Center