Jamba Juice and Quaker Celebrate National Oatmeal Day with Debut of Jamba Build-Your-Own Steel-Cut Oatmeal

Jamba's 100% Whole Grain, Organic, Steel-Cut Quaker Oats Are Now Customizable with a Variety of Premium Toppings and Only $2 With a Special Limited Time Offer

EMERYVILLE, Calif. - Oct. 29, 2014 // PRNewswire // - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, and The Quaker Oats Company, a subsidiary of PepsiCo, Inc., and leader in delicious and nourishing whole grain oat based products, are celebrating National Oatmeal Day (October 29th) by encouraging customers nationwide to start their mornings off right with a hearty, nutritious, bowl of Jamba Juice® Steel-Cut Oatmeal. Quaker Oatmeal is slow cooked with 100% organic steel-cut oats, and customers are now able to customize their bowls with a variety of delicious toppings.

Jamba Juice and The Quaker Oats Company are celebrating National Oatmeal Day (October 29th) by encouraging customers nationwide to start their mornings off right with a hearty, nutritious, bowl of Jamba Juice® Steel-Cut Oatmeal. Slow cooked with 100% organic steel-cut oats, Jamba Juice's Steel-Cut Quaker Oatmeal offers a variety of premium toppings that customers can mix and match to their liking.

The launch of Build-Your-Own oatmeal follows the news that Jamba Juice and Quaker had entered into a strategic product development alliance intended to capitalize on both companies' equities and capabilities in engaging health conscious consumers.

"We are thrilled to help consumers across the nation celebrate National Oatmeal Day with our new Build-Your-Own Oatmeal that can be customized with your choice of delicious toppings," said Susan Shields, senior vice president and chief innovation officer, Jamba Juice Company. "Jamba Juice is committed to supporting healthy living, and that includes providing our customers with a wholesome and delicious breakfast offering to help kick-start their day with a product that can be personalized to satisfy their individual tastes and nutritional needs."

Jamba Juice's Steel-Cut Quaker Oatmeal offers a variety of premium toppings that customers can mix and match to their liking. These toppings include:

  • Fresh bananas
  • Fresh blueberries
  • Fresh strawberries
  • Fresh pineapple
  • Almonds
  • Coconut
  • Brown sugar crumble
  • Honey
  • Apple cinnamon

Made with 100% organic, whole grain, steel-cut Quaker oats that are slow cooked daily with soymilk, Jamba Juice's Build-Your-Own Oatmeal tastes great, provides 48 grams of whole grains, and is a nutritious breakfast option that helps fuel consumers' active mornings.

"A bowl of oatmeal in the morning is the perfect way to jumpstart your day, as it possesses a number of key health benefits", said Elizabeth M. Ward, M.S., R.D., and Jamba Healthy Living Council member. "In addition to being an excellent source of fiber that helps to stave off hunger and cravings, oatmeal is also a whole grain food that provides a good source of protein and iron."

For a limited time, from Oct. 29, 2013 to Nov. 3, 2013, Jamba Juice will be extending a special $2 offer (includes 2 toppings) in celebration of National Oatmeal Day, found at jambajuice.com/campaigns/2dollaroatmeal. For more information, including complete nutrition facts and a list of participating stores, please visit www.JambaJuice.com.

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of July 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About The Quaker Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

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SOURCE Jamba Juice Company

Media Contacts:

Cindy Coppola
(609) 432-8099
cindy@finnpartners.com

AlexaRae Antekeier
(312) 329-3913
alexarae@finnpartners.com

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