Menchie's and Cinnabon Swirl Together for a Frosty Treat

Menchie's Invites Fans To Warm Up Their Taste Buds With New Limited-Time Fall Flavor

OENCINO, Calif. - October 29, 2014 - (BUSINESS WIRE) - Menchie's, North America's fastest growing self-serve frozen yogurt franchise, is delighted to partner with Cinnabon for its November featured yogurt, Cinnabon® Classic Cinnamon Roll flavor. The partnership marks the first time that Cinnabon has teamed up with a frozen yogurt brand to create a cinnamon roll flavor.

Cinnabon® Classic Cinnamon Roll flavor yogurt is made with Cinnabon world famous Makara® cinnamon blended with their signature cream cheese frosting to deliver the classic flavor of Cinnabon treats. Menchie's guests can top their yogurt with limited-time featured toppings including Cinnabon® Morsels, which consist of cookie dough bites mixed with cinnamon and yogurt chips, as well as a sweet cream cheese icing to create a melt-in-your-mouth taste. Stores will offer Cinnabon® Classic Cinnamon Roll frozen yogurt and the featured toppings from November 1 through November 30.

"Combining the superior quality of our Menchie's frozen yogurt with the iconic flavor of legendary Cinnabon treats is sure to make this flavor a new fan favorite," said Amit Kleinberger, CEO of Menchie's. "We have always admired Cinnabon® and the brand experience they provide to their millions of fans worldwide. We hope that by joining the Cinnabon® and Menchie's experiences together for this partnership, we will provide an exceptional offering to our guests."

For more information regarding Menchie's, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie's on Facebook at www.Facebook.com/MyMenchies or follow on Twitter at www.Twitter.com/MyMenchies.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 475 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,100 franchised locations worldwide in over 55 countries, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

SOURCE Cinnabon, Inc.

Contacts:

Sabina Gault
For Menchie's
213-988-8344
sgault@konnect-pr.com

Andrew Park
For Menchie's
apark@konnect-pr.com
www.konnect-pr.com

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