Sotheby's International Realty Brand to Enter St. Martin
October 29, 2014 // Franchising.com // Madison, N.J. - Sotheby's International Realty Affiliates LLC today announced Pierres Caraibes in St. Martin has joined the Sotheby's International Realty® brand and now will do business as St. Martin Sotheby's International Realty.
The firm, which is owned by Lesley Reed, is located at Plaza Caraibes Bat A BP 144 Rue Kennedy, Marigot and 48 Rhine Road, Cupecoy, and is expected to open in November.
"St. Martin is a unique territory, with two countries, three currencies, three official languages and a multitude of cultures that spread over the 34 square miles of the island," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "This Caribbean gem is outlined by sandy beaches, hillside valleys and a steady tropical climate. We are proud to welcome Lesley Reed and her team to our network, combining the rich history of our brand with their experience of more than 26 years in the local luxury market."
According to Reed, she looks forward to the worldwide reach the Sotheby's International Realty brand offers. "We are thrilled to become part of the Sotheby's International Realty brand's exceptional global reach," she said. "Our mission is to provide a customer experience dictated by our professionalism and commitment to quality. It is company standard to keep our customers' interest in all decisions and we pride ourselves on the reputation we have built since 1999."
The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 720 offices in 52 countries and territories worldwide. St. Martin Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Director, International Marketing, Latin America, Caribbean & Bermuda
Sotheby's International Realty Affiliates LLC