WARREN, Mich. - Oct. 30, 2014 // PRNewswire // - A beautiful partnership! Art Van Elslander, founder and chairman of Art Van Furniture, and Cindy Crawford, international supermodel, businesswoman and philanthropist, have deepened their decade long retail relationship by collaborating on a major Midwest philanthropic initiative. On Wednesday, October 29, Crawford launched her new, high visibility role as 2015 Art Van Charity Challenge Ambassador, officially announcing that $1 million in charitable grants will be awarded next year to nonprofit organizations in Michigan, Illinois, Indiana and Ohio. Crawford shared the news at "A Shining Star Event" at its store in Logan Square, Illinois celebrating the retailer's 55th anniversary and first year in Chicago.
"I know from firsthand experience how empowering it is to get involved and give back," said Crawford, who lost her brother to leukemia when she was nine years old and helped raise money for the Leukemia Foundation of America as part of her healing process. "I have long been devoted to helping to make our world a better place. I personally support numerous nonprofits, and am truly touched and honored to partner with my dear friend Art Van Elslander to promote the mission of the Art Van Charity Challenge."
"Cindy is a woman who cares deeply about others, and possesses a genuine passion for philanthropy," said Van Elslander. "I can't think of a better way to celebrate Art Van Furniture's ten year collaboration with Cindy and her Cindy Crawford Home collection than to team up to give away $1 million to nonprofit organizations working tirelessly to enrich the lives of those in the communities we serve."
The Art Van Charity Challenge has generated close to $20 million in donations over the past six years for charitable organizations in Michigan, Illinois, Indiana and Ohio. For more information, visit artvan.com.
Art Van Furniture is the Midwest's largest furniture retailer and America's largest independent furniture retailer. The company operates 94 stores throughout Michigan, Illinois, Ohio, and Indiana, including freestanding Art Van PureSleep mattress stores, Art Van Flooring stores, and Art Van Furniture franchise locations as well as a full service e-commerce website. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit artvan.com for more information.
SOURCE Art Van Furniture