MIAMI - Oct. 30, 2014 // PRNewswire // - GRILLiT, Inc. (the "Company" or "GRILLiT") (OTC: GRLT) today provided an update regarding its current corporate activities.
The fast casual restaurant sector has experienced substantial growth over the past year, according to industry experts. Technomic's 2014 Top 500 chain restaurant report indicates that sales for fast casual chains grew by 11% and store count by 8% in 2013. Forbes reports that traffic growth in the fast casual segment surpassed that of every other restaurant segment for the fifth consecutive year.
Grillit's revenue growth at its primary corporate restaurant is consistent with this trend and is up by 9% year over year.
The Company continues to make progress executing its strategic plan. The company will unveil its new and improved healthy menu, which it will roll out at its corporate location within in the next few weeks. The menu is the result of a months long effort with this assistance of the Company's Senior Medical Advisor, Dr. Paul Aoun. In addition, the new menu will now incorporate beer, wine and a line of margaritas and other wine base mixed drinks which the Company believes should add increased sales revenues.
Grillit continues to complete critical items required for the company to scale its franchise operations, as the Company has rolled out a revamped franchise marketing package for potential franchisees. Grillit franchisees and master franchisees now have access to a Grillit franchise webinar, a new franchising sales brochure, and sales presentation.
Grillit's Chief Executive, Ghazi Hajj, said, "We measure our success by the success of our franchise owners. I spent much of my life as a franchise owner. We created tools and processes to assist our master franchisees in attracting new prospects. Our team has decades of experience in franchise sales and have dedicated themselves to helping futures franchisees succeed."
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and grass-fed organic steak. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. For more information, visit www.grillitinc.com or www.handtbrands.com.
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our retained consultants to increase franchise sales in their targeted franchise markets. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
SOURCE GRILLiT, Inc.
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