First Watch Continues Growth in Atlanta Market with New Kennesaw Location

Latest announcement marks the sixth Metro Atlanta opening in less than two years for the Daytime Café

ATLANTA – October 20, 2014 – First Watch, the award-winning Breakfast, Brunch and Lunch restaurant, today continued to validate the nation's huge appetite for daytime-only dining with the opening of its newest location in Kennesaw, Ga. Located in Cobb County, one of the country's fastest-growing counties, the Kennesaw restaurant marks First Watch's sixth opening in less than two years in Metro Atlanta as the Florida-based company continues to build off its rapid growth.

The 4,627-square-foot freestanding Kennesaw restaurant – just steps from Kennesaw State University with more than 25,000 students – is located at 3815 Cherokee St., rounding out the list of Georgia First Watch locations in Smyrna, Dunwoody, Snellville, Johns Creek and Alpharetta. It employs about 25 people in a city that was voted by Family Circle magazine as one of the Top 10 Best Towns for Families.

"The Atlanta Metro area boasts a number of appealing attributes," said Chris Tomasso, chief marketing officer for First Watch. "Its diversity and rich southern tradition makes it an ideal spot for our high quality ingredients, service and cuisine. Kennesaw specifically has a strong community and neighborhood feel, and that's something that we at First Watch knew we wanted to be a part of."

Nationally, First Watch enjoyed more than 10 percent growth in 2013, proving that the breakfast, brunch and lunch model is a growing segment with tremendous staying power. The brand is the fastest-growing daytime-only concept in the U.S., currently operating more than 120 restaurants with 10 more slated to open in the next six months.

First Watch has received more than 200 "Best Of" accolades in markets across the country, including the 2014 "MenuMasters Award" by Nation's Restaurant News for the Pesto Chicken Quinoa Bowl. The company is committed to sourcing local fare whenever possible and the Kennesaw restaurant is no exception, offering cage-free eggs, 100% fresh-squeezed orange juice and house-made granola and salsa.

First Watch's other Metro Atlanta locations include:

Smyrna-Vinings
1675 Cumberland Parkway SE
Smyrna, GA 30080

Dunwoody
317 Dunwoody Village Parkway
Dunwoody, GA 30338

Snellville
1830 Scenic Highway North
Snellville, GA 30078

Johns Creek
11720 Medlock Bridge Road
Johns Creek, GA 30097

Alpharetta
3450 Old Milton Parkway
Alpharetta, GA 30009

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 "Next 20" emerging brand by Nation's Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company's aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

SOURCE First Watch

Media Contact:

Maria Wyatt-Uhl
Fry Hammond Barr
(407) 849-0100

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