October 31, 2014 // Franchising.com // Almaty, Kazakhstan - Hard Rock is sweeping the world, spreading the message of rock from city to city, and now, the world-famous brand is taking Almaty by storm! Hard Rock International today announced the opening of the country’s first Hard Rock Cafe in the territory of Kazakhstan. The new cafe is located in the heart of downtown, near one of the main streets, Seifullin Avenue, on the crossroads of Amangeldy and Karasai batyr streets.
Hard Rock Cafe Almaty boasts three floors, including a large Rock Shop on the first floor featuring rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe Almaty merchandise available only at this location. The second floor features a huge central bar and restaurant seating with exquisite booth lounges. There is also an entertainment stage with state of the art audio to host live music and DJ events showcasing the region’s emerging talent as well as international acts. The third floor offers intimate restaurant and booth dining with the addition of two VIP lounge areas, perfect for soaking up the vibrant late night entertainment.
Fans will be able to see items from legendary and contemporary musicians from around the world, including jewelry worn by international superstar Rihanna; a sewn jacket worn by King of Rock ‘n’ Roll Elvis Presley; a pair of black loafers worn by King of Pop Michael Jackson; a Gibson Guitar played by influential rock guitarist Angus Young of AC/DC and many more.
"The opening of Hard Rock Cafe Almaty marks our first location in Kazakhstan, and we are thrilled to bring our world-famous brand to the vibrant and lively city of Almaty," said Antonio Bautista, Area Vice President, Hard Rock International. "Almaty is ideal for Khazakstan’s first Hard Rock Cafe, and we look forward to serving the local community."
Guests of Hard Rock Cafe Almaty can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of starters like the Loaded Hard Rock Nachos, Legendary Burger Selection and Hard Rock’s Delectable Smokehouse Menu with its slowly cooked ribs and chicken, grilled to perfection. In addition to its food, Hard Rock Cafe’s extensive drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware.
Hard Rock International is the world’s original curator of music memorabilia with the most far-reaching collection. The 77,000+ piece collection, which celebrates new and legendary music icons, is the world’s greatest collection of music memorabilia. Hard Rock Cafe Almaty’s memorabilia collection includes clothing from Madonna, Marilyn Manson and the Rolling Stones; guitars from Guns N’ Roses, KISS and The Beatles; autographs by Jimi Hendrix, Eric Clapton and Pink Floyd and many more other exclusive items.
With a total of 192 venues in 60 countries, including 146 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Juan, Asuncion and Marseille. New Hard Rock Hotel projects include Daytona Beach, Los Cabos, Dallas-Fort Worth, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
SOURCE Hard Rock International
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