Tim Hortons Annual Smile Cookie Campaign Sets New Record Raising Over $5.3 Million
100% of Proceeds Donated to Local Charities Across Canada
Oakville, ON - October 21, 2014 – Tim Hortons guests and restaurant owners showed off their smiles and community spirit, raising over $5.3 million in support of local charities for the annual Tim Hortons Smile Cookie campaign. For one week, Tim Hortons guests had the opportunity to purchase special chocolate chunk Smile Cookies for $1, with all proceeds supporting local community charities, hospitals and programs across Canada. Nationally, more than 500 charities are supported each year through the campaign.
"Once again Tim Hortons generous guests and restaurant owners came together and showed just how powerful a smile can be," said David McMullen, Vice President Marketing, Canada. "Year after year, it’s amazing how the Smile Cookie campaign continues to grow, raising the much needed funds to support local communities across Canada."
The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants across North America. In 2013, the campaign raised more than $5 million for local communities across Canada and the United States.
Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
SOURCE Tim Hortons Inc.