Jamba Juice Continues Service, Productivity and Cost Improvement

Announces New Distribution Agreement with Gordon Food Service

Relationship Will Enhance Jamba Customer Service, Productivity and Cost Savings and Accelerate Expansion Efforts across the U.S.

EMERYVILLE, Calif. - (BUSINESS WIRE) - Nov. 3, 2014 - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand announced today that it has entered into a new distribution agreement with Gordon Food Service (GFS), the largest privately held, family-managed foodservice distributor in the U.S. The relationship is intended to substantially improve customer service, productivity and cost savings while also supporting franchise development strategy and expansion in the eastern U.S.

"We chose GFS for their extensive food service distribution network in the Eastern U.S. and their great reputation for service excellence and customer focus," said Arnaud Joliff, Jamba vice president supply chain. He added that, "GFS is the ideal strategic distribution partner for Jamba Juice based on its large distribution center footprint, company size and strong culture of service excellence and customer focus. The strategic decision to transition to a broad line distribution model also allows us to identify new synergies on product sourcing and freight for total store landed costs optimization."

"We are honored that Jamba Juice has chosen to partner with Gordon Food Service," said Tad Wilcox, North America Sales Executive of Gordon Food Service. "We look forward to serving the hundreds of Jamba Juice locations and growing our businesses together."

Jamba continues to implement cost and productivity improvements across the enterprise. The agreement with GFS is a result of ongoing supply chain enhancements as the Company continues to reinforce its leadership in offering fresh juices, smoothies and bowls to health-conscious consumers. The 3-year agreement with GFS will become effective in December, 2014.

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of July 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About Gordon Food Service

Since 1897, the people of Gordon Food Service have been committed to delivering uncompromising quality, outstanding value and exceptional customer service. What began as a simple butter-and-egg delivery service is today North America’s largest privately held, family-managed broadline foodservice distributor. Gordon Food Service distributes to foodservice operators within the Midwest, Northeast, Southeast, and Southwest regions of the United States and coast-to-coast in Canada. The company also operates more than 170 GFS Marketplace retail stores in the U.S., which are open to the public and provide the benefits of restaurant-quality products and friendly, knowledgeable service without a membership fee. To learn more about Gordon Food Service and GFS Marketplace, visit gfs.com.

SOURCE Jamba Juice Company

Contact:

Mike Fuccillo
Jamba Juice
510-596-0100 X7
Dir. Corporate Communications
mfuccillo@jambajuice.com

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