Orange Leaf Partners with InMoment to Launch New Guest Experience Initiative
SALT LAKE CITY - November 04, 2014 - (BUSINESS WIRE) - Orange Leaf Frozen Yogurt, America's fastest-growing frozen yogurt concept, is partnering with InMoment™, a cloud-based customer experience (CX) optimization platform that gives companies the ability to listen to and engage with customers to improve business results. InMoment is providing the technology to power Orange Leaf's guest satisfaction program.
Orange Leaf has more than 300 locations in the United States and Australia, with plans to reach 1,000 franchised units worldwide by 2020. Orange Leaf points to an exceptional customer experience and continual innovation, such as its uniquely-configured yogurt machines, 70-plus flavor offerings and technologies like the MyOrangeLeaf mobile app with interactive voting, as keys to its success.
In order to continue to provide a top-quality experience for guests during this period of rapid growth, Orange Leaf recently launched a multifaceted initiative that incorporates several innovative elements, all focused on enhancing the guest experience.
Orange Leaf will utilize the InMoment Experience Hub to power a store-wide Voice of Guest feedback program, including a new MyOrangeLeaf app feedback feature which will launch at a future date. Using the GoRecommend social advocacy tool, Orange Leaf will also provide happy customers the ability to easily share their experiences with their own social communities. The InMoment Experience Hub will gather guest stories and then apply fine-tuned text analytics, which will enable Orange Leaf to better understand their guests' wants and needs. These stories are shared across the organization through real-time alerts, reports and dashboards, empowering employees to turn this information into actions that improve the guest experience.
As part of their growth-support initiative, Orange Leaf also introduced an e-learning program called TREAT, which provides employees with continuing support and education, arming them with the right information and tools to successfully fulfill their roles in delivering an excellent guest experience.
"As Orange Leaf continues to expand, we want to ensure that the guest experience remains at the core of our culture," said Reese Travis, CEO of Orange Leaf. "Having an ongoing dialogue with our guests is one of the most important things we can do to provide consistent, top-quality service. We're glad to have an experienced technology partner working hand-in-hand with us as we find new ways to connect with our guests and understand exactly how to serve them better."
"Frozen yogurt is a fast-growing, competitive industry, with sales increasing a dramatic 74 percent between 2011 and 2013," said Lonnie Mayne, president at InMoment. "In a landscape like this, where consumers have many options and are increasingly sophisticated and engaged, providing a truly differentiated guest experience is at once more difficult, and more important than ever. Orange Leaf is showing real leadership amongst their peers as well as an extraordinary commitment to its guests. Working with innovative brands that understand the importance of investing in guest relationships is inspiring."
InMoment™ is a cloud-based customer experience (CX) optimization platform that gives companies the ability to listen to and engage with their customers to improve business results through better experiences. Through its Experience Hub™, InMoment provides Voice of Customer (VoC), Social Reviews & Advocacy, and Employee Engagement technology, as well as strategic guidance and tactical instruction, support, and services, to 350 brands across 25 industries in 128 countries. The company is the leading VoC vendor for the food services, retail, and contact center industries, with deep domain expertise in B2B, healthcare, hospitality, and numerous others.
About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, and dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, "self served" in a stimulating atmosphere. In 2014, Orange Leaf was recognized for its growth by top media and institutions including Entrepreneur (ranked Orange Leaf as one of the top three new franchises), Inc. (listed the company on its annual Inc. 5000 which ranks the nation's fastest-growing private companies), Nation's Restaurant News (ranked Orange Leaf 8th on its "Next 20" list of top 20 chains in America that are on the rise) and Technomic (ranked the company as one of the top five fastest-growing chains). Orange Leaf's pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company's website, "like" Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.
SOURCE Orange Leaf Frozen Yogurt