November 05, 2014 // Franchising.com // BURLINGTON, Vt. – Bruegger's Bagels kicks off the 12th season of its guest-favorite Bottomless Mug program today and will celebrate with Free Coffee Day on Thursday, Nov. 13.
Guests who visit the bakery on Nov. 13 from opening until 2 p.m. can get a free medium coffee (one per guest), no coupon or purchase required.
Guests who buy a Bottomless Mug can refill it as frequently as they want with coffee, tea or soda at no additional charge every time they visit a participating Bruegger's Bagels through the end of 2015 – potentially saving more than $300 over the course of the year.
"Free Coffee Day is our way of kicking off this popular program and thanking our guests for choosing Bruegger's Bagels as a place to visit time and again," said Judy Kadylak, vice president of marketing for Bruegger's Bagels.
Bottomless Mugs can be refilled with the guest's choice of beverages that can be enjoyed with fresh, authentic, New York-style bagels with 100 percent made-in-Vermont cream cheese, breakfast sandwiches, Signature Bagel Sandwiches, hot panini, new Bagel Burgers, Signature Soups and salads.
2015 Bottomless Mugs can be purchased through the end of January for use throughout next year at nearly all of Bruegger's Bagels bakeries nationwide. 2014 Bottomless Mugs are still active through Dec. 31.
Bruegger's Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 305 Bruegger's Bagels bakeries in North America. Renowned for its authentic, fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI's parent company, Groupe Le Duff, SA, is the world's second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.
SOURCE Bruegger's Enterprises, Inc.