November 05, 2014 // Franchising.com // TAMPA, Fla. - The Melting Pot, the world's premier fondue restaurant and a leading polished casual dining franchise, announces that Melting Pot president Mike Lester has been named a 2014 Customer Champion by 1to1® Media, the online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers.
Each year 1to1 Media selects 12 executives as 1to1 Media Customer Champions—customer-centric leaders who understand that engaged customers make a positive bottom-line impact. They're innovative, determined, and creative leaders who treat customers as the valuable resource they are.
"1to1 Media's Customer Champions is a one-of-a-kind awards program that honors and spotlights the individuals responsible for game-changing customer-focused strategies," said Mila D'Antonio, Editor-in-Chief of 1to1 Media. "From sweeping voice-of-the-customer initiatives and data analysis strategies to employee engagement and omnichannel initiatives, these 12 winners stand for creative disruption and are responsible for advancing their organizations' customer strategies."
Lester is recognized for leading The Melting Pot team to follow a customer-centric standard of service called the Perfect Night Out, empowering team members to deliver outstanding guest service that consistently exceeds guest expectations.
The Melting Pot operates more than 130 restaurants in the U.S., Canada and Mexico and has more than 20 locations in development internationally. Providing a unique and memorable fondue dining experience for nearly 40 years, The Melting Pot is known for offering an assortment of flavorful fondue dishes including a variety of unique entrées served with signature dipping sauces. The menu highlights customizable fondue meal options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
For more information about the 1to1 Media Customer Champions program, visit http://www.1to1media.com/2014Champs.
For more information on The Melting Pot, please visit http://www.meltingpot.com. To learn about fondue history and facts, check out The Melting Pot's fondue infographic.
With more than 130 restaurants in North America, existing locations in 35 states, Canada and Mexico and more than 20 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant and a leading polished casual dining franchise. Founded in 1975, The Melting Pot has offered a memorable dining experience for nearly 40 years. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.
1to1® Media is THE online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media provides resources including in-depth articles, infographics, blogs, webinars, and whitepapers that help senior executives to drive change and make customer-based initiatives the centerpiece of their strategies.
1to1 Media's Weekly Digest delivers best practices, trends, and articles that highlight customer-focused initiatives to drive bottom-line impact. 1to1 Media's annual awards programs, The Gartner & 1to1 Media CRM Excellence Awards and the 1to1 Media Customer Champions, highlight excellence among organizations and individuals that take a customer-centric approach to improving their business.
Backed by Peppers & Rogers Group, a global leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver actionable content to its audience of more than 130,000 decision-makers.
SOURCE The Melting Pot Restaurants, Inc.
Alisha dos Santos