Bruster's Signs First Vet Franchisee Under New Discount Plan
Company Added
Company Removed
Apply to Request List

Bruster's Signs First Vet Franchisee Under New Discount Plan

Clermont, Fla. Shop to Open in 2015

November 06, 2014 // // PITTSBURGH – Former United States Army Sgt. Bill Palaich signed the first discounted franchise-fee agreement with Bruster's Real Ice Cream. The half-price fee offer is available through the VetFran program, which helps match veterans with franchise opportunities. Palaich and wife Marcia will open their Bruster's Real Ice Cream shop in Clermont, Florida next year. Currently, the nearest Bruster's Ice Cream shop is 30 miles away in Altamonte Springs, Florida.

"More than 12 percent of current Bruster's franchisees were in the military," said Jim Sahene, CEO. "We're pleased to offer this incentive to former military members who want to serve their local communities in a new way." After Bill's 30-year telecommunications career ended with the merger of two cellular phone providers, he and Marcia decided this was their carpe diem moment. They often wanted a more active role in their community, but work demands prevented it. Marcia had hospitality and special events experience, and the couple was familiar with Bruster's Ice Cream from growing up in Western Pennsylvania, where the treat shop originated. "We were attracted to the Bruster's brand," said Bill Palaich. "It will allow us to give something back to the community, something we've been wanting to do." Bruster's currently is experiencing its best performance in 12 years. It has completed six consecutive quarters of same-store sales growth, with some markets up as much as 13.1 percent over 2013. The company credits new product introductions, improved operations and an integrated marketing plan, which includes regular limited-time offers, an aggressive social-media and public-relations strategy, formation of advertising co-ops and a refreshed focus on local community marketing.

"Mentoring Tomorrow's Leaders Today" serves as Bruster's foundation and business platform. Celebrating its 25th anniversary, Bruster's features 150 flavors of handcrafted ice cream, yogurt, Italian ice and sorbet, with at least 25 made fresh in each shop daily. There are nearly 200 independently owned locations in 18 states and the nation of Guyana. With an all-new, four-seasons prototype and expanded menu, Bruster's is expanding in selected areas of the U.S. It is based in suburban Pittsburgh. Go here: [] for franchise information.

About Bruster's Real Ice Cream

Connect with Bruster's Real Ice Cream online at,, and @BrustersFresh.

SOURCE Bruster's Real Ice Cream


Brad Ritter
Brad Ritter Communications, LLC



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue Pit® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.