Sotheby's International Realty Brand Enters Poland
November 07, 2014 // Franchising.com // Madison, N.J., and Warsaw - Sotheby's International Realty Affiliates LLC today announced that leading Polish real estate firm Park House in Warsaw has joined its luxury real estate network and now will operate as Poland Sotheby's International Realty.
The firm is managed by Arkadiusz Wojciechowski and Piotr ?liwka, who signed an exclusive 25-year master franchise agreement to develop the Sotheby's International Realty® brand throughout Poland including the luxury residential real estate markets in Warsaw, Crocow, Wroclaw, Poznan and Lodz.
"Expansion across Europe continues our commitment to providing access to the Sotheby's International Realty network's exclusive real estate services in key cities around the world," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "This affiliation, which strengthens the brand's presence in Europe, offers entrance into the famous capital city of Warsaw. I was proud to attend the Warsaw launch of Poland Sotheby's International Realty in person, and am delighted that a global clientele will now have access to the brand in this historic part of the world."
According to Wojciechowski, the firm was created to fulfill the needs of highly discerning clients searching for extraordinary real estate and requiring a high quality of service. "It is vitally important for our team to ensure that we understand our clients' needs and to deliver efficient and personalized services with professionalism and confidentiality," he said. "The Polish real estate market is unique in that it is focused on a number of key cities with an array of high-end apartments and luxury developments, as well as spacious residences in the surrounding popular suburban towns and villages. Now with the support of the Sotheby's International Realty brand we can bring Poland's extraordinary and unique properties to the far-reaching corners of the world."
The Sotheby's International Realty network currently has over 15,000 sales associates located in approximately 720 offices in 52 countries and territories worldwide. Poland Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Director, International Marketing and Public Relations
Sotheby's International Realty Affiliates LLC
Berkeley Square House, Berkeley Square
(+44) 208 123 1985
Poland Sotheby's International Realty
Nowy ?wiat 6/12 Street 00-504