Century 21 Real Estate Continues Global Expansion by Growing Its Presence in Asian, African & South American Markets
November 10, 2014 // Franchising.com // MADISON, N.J. – Century 21 Real Estate, the iconic brand and franchisor of the world's largest residential real estate sales organization, announced that its global footprint has expanded in Asia, Africa and South America with the recent opening of master franchise offices in Cambodia, India, Peru, and Tunisia. The announcement was made during the company's biannual International Master Franchisors Conference, held recently in Macau, a special administrative region of the People's Republic of China.
"Extending the brand's presence in these regions is consistent with our strategic plans for international growth," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. "More importantly, it reflects the confidence real estate entrepreneurs worldwide have in the ability of the Century 21® franchise business model to enable business success."
Last September, at the Century 21 International Master Franchisors Conference in Düsseldorf, Germany, Century 21 Real Estate announced the launch of its global website -- Century21global.com. In its first year, Century21global.com has featured about 300,000 exclusive property listings of the Century 21 System, and has generated a significant quantity of buyer leads to C21® System members. Coupled with the brand's online, proprietary referral network, Global Connector, Century21global.com is linking global real estate consumers with the brokers and affiliated sales professionals of the Century 21 System in an efficient manner.
"Consumers around the world know our brand and view Century 21 real estate professionals as valuable and trusted resources," added Davidson. "International home buyers and real estate investors from both emerging and developed nations are not only finding relocation, second home and investment opportunities on the site, but they are also able to interact with the properties and with Century 21 affiliated agents in the language and currencies to which they are accustomed."
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (Century21.com) is the franchisor of the world's largest residential real estate franchise sales organization, comprised of approximately 6,800 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 100,000 independent sales professionals. The Century 21 System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.
The Century 21 brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2013 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.
C21® System members are active members of the communities in which they live and work, having raised over $108 million in total contributions to Easter Seals since 1979.
To find answers to your real estate questions, please visit the Web site that best meets your needs: Century21.com, Century21global.com, commercial.Century21.com, Century21.com/finehomes, and Century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
© 2014 Century 21 Real Estate LLC. All Rights Reserved. Century 21® and the Century 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.
SOURCE Century 21 Real Estate LLC