November 10, 2014 // Franchising.com // ATLANTA - Atlanta-based Fresh To Order (f2o), the pioneer of "Fast-Fine" dining, offers self-serve keg wine and local draft beers at the Decatur, GA restaurant allowing guests to sample the wine and beer by purchasing a beverage card with their meal. The card can be purchased in $6, $12 and $18 increments.
The amount of beer or wine poured will be tabulated by a swipe of the beverage card. No longer do guests have to wait on a server but instead can help themselves. Diners have the option to pour as little wine or beer as they want – just a little for one last sip to finish the meal, or a full glass for those thirsty guests.
"It is all about the guest experience and giving them more options and more control over what they drink and when they get a refill," said Jesse Gideon, COO and Corporate Chef at Fresh To Order. "We always strive to give our guests recognizable food and beverages but with an unexpected twist."
The draft beer offerings will include local Atlanta breweries Sweet Water and Terrapin beers as well as Blue Moon and Miller High Life. White draft wine selections include Stemmari Pinot Grigio, Milbrandt Riesling, while red draft wine selections are Stemmari Nero d’Avola and Milbrandt Cabernet Sauvignon. Bottled craft beers and eclectic wine will continue to be available for purchase.
The new keg wine and draft beers add to Fresh To Order’s already extensive beverage menu of both alcoholic and non-alcoholic drinks. The expanded beverage menu will continue to include a variety of Coca-Cola fountain products, locally roasted coffee and Fresh To Order’s signature line of flavored lemonades and iced teas. Made daily, fun custom flavors include Raspberry Mojito, Vanilla Star Anise Mint, Mango Orange, cinnamon apple and more.
For more information on Fresh To Order, visit www.freshtoorder.com or www.f2ofranchise.com.
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in under 10 minutes for around $10, f2o serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads© . Quickly becoming one of the industry's most admired food concepts, Fresh To Order was recently named a Hot Concept! and a Top 50 Breakout Brand by Nation’s Restaurant News, and selected as among QSR Magazine’s Best Franchise Deals and Ones to Watch. For up-to-the-minute information join us on Facebook www.facebook.com/fresh2order, or visit www.freshtoorder.com and www.f2ofranchise.com.
SOURCE Fresh To Order (f2o)
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