The Dairy Queen® System Announces Long Term Multi-Unit Development Agreement with Franchisee Group for the United Arab Emirates
This latest agreement makes the UAE the 28th country with agreements in place to develop DQ® units globally.
MINNEAPOLIS - November 10, 2014 - (BUSINESS WIRE) - The Dairy Queen® system, the international retail treat category leader and part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), announces that Bajco Gulf, LLC, a family-operated quick-service restaurant (QSR) franchise group, has signed a long-term multi-unit agreement to develop DQ Grill & Chill® restaurants and DQ® Treat stores throughout the United Arab Emirates.
The first DQ Treat store, featuring the soft-serve products that have made the Dairy Queen system an icon in the industry, such as the signature Blizzard® Treat, soft-serve cones with the curl on top, sundaes and other delicious treats, is expected to open in early 2015. This will make UAE the 28th country outside the U.S. and Canada with the ability to expand the Dairy Queen brand. The Dairy Queen flagship DQ Grill & Chill food and treat concept is scheduled to open by the second quarter of 2015.
"We are looking forward to expanding our global reach in the Middle East region and are excited about the opportunity to re-introduce the Dairy Queen brand to the United Arab Emirates," said Jean Champagne, Chief Operations Officer - International Groups. "Bajco Gulf brings extensive QSR experience and a strong, successful background in multi-unit restaurant development. We know they are the right franchisees to help us increase our world-wide brand presence."
The Dairy Queen system has more than 6,300 locations, 1,367 of which are outside the U.S. and Canada. For more information about the Dairy Queen system, visit DQ.com.
About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 (26 with UAE) other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
Contact:
Lauren Simo
Pierson Grant Public Relations
954-776-1999, ext.238
lsimo@piersongrant.com
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