MISSISSAUGA, ONTARIO - (Marketwired - Nov. 10, 2014) - easyhome Ltd. (TSX:EH) ("easyhome" or the "Company"), the Canadian leader in providing goods and financial services to the cash and credit constrained consumer, welcomes Karen Basian to its Board of Directors. Ms. Basian's current roles include Co-Founder and CEO of Beehive5, Managing Director of Newtopia, and Principal at Firefly Strategy Capital Inc., a strategy consulting and financial advisory firm.
Ms. Basian brings diverse industry experience from food and consumer packaged goods, technology, industrial products, telecommunications, transportation and financial services. She is a seasoned executive and has extensive international experience providing leadership in strategy, finance, operations and business development.
Ms. Basian began her career as a Chartered Accountant with Deloitte specializing in International Tax and later joined Bain & Company as a strategy consultant, where she remained for six years. She then joined Hostess Frito-Lay / Pepsi Co in strategy and finance where she spent five years. Ms. Basian went on to lead 724 Solutions as CFO where she was responsible for the firm's capital raising efforts including its IPO, until leaving in 2004 to form Firefly Strategy Capital Inc. She later joined McCain Foods as the head of strategy, a position she held for five years.
Ms. Basian received an Honors B.A. from the University of Western Ontario in London, Canada and an M.B.A. from IMEDE in Lausanne, Switzerland.
"We are delighted to have Karen join the easyhome board and look forward to the sharing of her business knowledge as well as her experience in omni-channel strategies leveraging technology, as it relates to and supports the company's strategic plans and initiatives", commented Don Johnson, Chairman of easyhome Ltd.
Ms. Basian commented, "The team has an impressive track record and is well positioned to capitalize on the significant growth potential in the consumer finance business in Canada. "I also believe that easyfinancial provides access to capital for an important segment of our population and enables them to better their lives."
easyhome Ltd. is the Canadian leader in providing goods and financial services to the cash and credit constrained consumer. easyhome Ltd. serves its customers through two key operating divisions, easyhome Leasing and easyfinancial. easyhome Leasing is Canada's largest merchandise leasing Company, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. easyfinancial is a leading provider of consumer loans as an alternative to traditional banks and payday lenders. easyhome Ltd. is listed on the TSX under the symbol 'EH'. For more information, visit www.easyhome.ca.
President & Chief Executive Officer
Senior Vice President and Chief Financial Officer