RLHC Launches Enhanced RedLion.com
Performance Enhancements of RedLion.com Include Industry-Leading Practices
SPOKANE, Wash. - Nov. 10, 2014 // GLOBE NEWSWIRE // - RLHC (NYSE:RLH) today announced the company has launched a redesigned website which includes industry-leading merchandising and e-commerce practices.
"Our intent with redlion.com was to add performance enhancements that align with our newly evolving positioning as local experts," said Red Lion Hotels Corporation (RLHC) Chief Marketing Officer Bill Linehan.
Since the company deployed new e-commerce technologies and online promotions using HeBS Digital, redlion.com has continued to drive better performance year-on-year. For the third quarter of 2014, redlion.com increased website bookings 19.5 percent.
"Using best-in-breed merchandising opportunities and e-commerce practices, this enhanced website allows for more multi-channel marketing and dynamic one-to-one messaging. The new site provides an online experience that meets the needs of our guests quickly, whether reserving a room or exploring travel opportunities."
The website enhancements include a clean and simple navigation with adaptive and responsive design to better accommodate mobile and tablet devices. Adding to the user experience, each hotel page incorporates even more property specific content such as local event calendars, mapped points of interest and hotel photo galleries to further entice guests to explore the local region during their stay. A partnership with Groupon allows visitors to the site have access to listed specials at restaurants, shops and attractions in the area.
Adding to convenience for users, the redlion.com reservation system offers a save for later feature for select locations beginning this month. This feature allows guests to plan ahead and choose a date to be reminded to complete their booking, ensuring Red Lion will be an active participant in their continued planning process. Also improving functionality is a new Content Management System (CMS), integrated with the booking engine and Customer Relationship Management (CRM) system to enhance member recognition. The updated features focus on merchandising offers based on the preferences of the members of the RLHC guest recognition program, Hello Rewards.
"These enriched systems integrated with our website will ultimately help us to better serve our members and all of our guests," said Linehan. "After all, we should know a bit about them if they regularly spend the night with us."
Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, ownership and operation of midscale and upscale hotels. Established in 1959, the company has more than 50 hotels system wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.
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SOURCE Red Lion Hotels Corporation
VP, Corporate Communications
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