The Little Chain that Could: Bojangles' Hits $1 Billion in Systemwide Sales
November 11, 2014 // Franchising.com // CHARLOTTE, N.C. - A distinctive flavor profile and quality, made-from-scratch menu coupled with a strong breakfast daypart and high service standards have driven Bojangles’ to reach a substantial milestone in its 37-year history. The 614-unit chicken-and-biscuit chain reached $1 billion in annual systemwide revenue as of the end of October 2014. The company and its franchisees have opened 44 locations in 2014 and have 20 additional locations under construction.
The brand's handmade buttermilk biscuits, bone-in fried chicken, and freshly brewed and steeped sweet tea remain to be the cornerstones of the menu. Recognized by Zagat in their Top Five ranking for food among fast food chains, it's clear that consumers think Bojangles' does food exceptionally well.
Featured in 80 percent of all customers' food orders, Bojangles' biscuits are made from scratch by a Certified Biscuit Maker and baked fresh in an oven every 20 minutes throughout the day. Every piece of Bojangles' chicken is delivered fresh daily to each restaurant, marinated overnight for 12 hours, double-dipped and hand-breaded. Bojangles' Legendary Iced Tea® is freshly steeped, the old-fashioned way, every single day of the week.
"Our founder created the original quick-serve biscuit, and today we follow his 48-step biscuit recipe in each of our restaurants," says Bojangles' President and CEO, Clifton Rutledge. "Unlike most of our competitors, we don't use microwaves. In fact, we don't even have microwaves in any of our restaurants. Our biscuits are made fresh from scratch every 20 minutes all day, every day. Our chicken is delivered to each of our restaurants fresh and is never frozen. Our customers know and can taste the difference. It is this strong focus on food quality combined with our high service standards that continue to drive our business forward."
Breakfast is also big business for Bojangles'. Approximately 40 percent of the chain's sales come from breakfast; and unlike its national competitors, Bojangles' breakfast menu is available all day long, every day of the week, starting no later than 5:30 a.m.
For more information about Bojangles', including franchise opportunities, visit www.bojangles-franchise.com.
About Bojangles' Restaurants Inc.
Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants, Inc. serves one-of-a-kind southern classics such as fresh, never frozen, hand-breaded chicken; buttermilk biscuits; sandwiches; flavorful fixin's and Legendary Iced Tea® steeped the old-fashioned way. The menu features proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market and serves breakfast all day. First franchised in 1978, Bojangles' boasts 614 locations in 11 states and Washington, D.C., primarily in the Southeast. In 2013, Bojangles' ranked number one for growth in the chicken category by Technomic; Forbes listed Bojangles' as one of the top 12 Best Fast-Food Franchises to Own, and the company ranked in the Top Five for food by Zagat among large fast food chains. QSR magazine recognized Bojangles' in its list of Top 10 Franchise Opportunities in 2011-2012 and additionally, Inc. magazine has included Bojangles' in its list of fastest growing private companies for several years and in 2008 The Wall Street Journal has named Bojangles' among its 25 Franchise High Performers. For more information, visit www.bojangles-franchise.com.
SOURCE Bojangles' Restaurants Inc.
Fishman Public Relations