Gwyneth Paltrow and David Babaii Announce the Opening of the First Blo Blow Dry Bar Location in London, England

North America's Original Blow Dry Bar Brings Flawless Tresses to the UK

LONDON, ENGLAND - (Marketwired - November 12, 2014) - Ari Yakobson, Blo Blow Dry Bar CEO, along with Academy Award winning actress Gwyneth Paltrow and hairstylist to the stars, David Babaii are proud to welcome Irina Squire to their franchise family. Her London location in Covent Garden will be opening on Thursday, November 13th, 2014. It is located at 34 The Market, The Piazza, London and can be contacted at blocoventgarden@blomedry.com or +44 (0) 207 836 5115.

Franchise partner Irina Squire (aka CurlMeLondon) says, "Blo is the brand London has been craving! The blow dry category is booming faster than ever and by bringing Blo right into the middle of London, in Covent Garden, we will be able to treat British beauties with A-list status blo outs. I could not be more excited!" With her experience working with top beauty brands, advising startup businesses on their marketing strategy and a background in finance through employment with some of the world's largest banks, Irina is excited about taking her business knowledge, passion for fashion, beauty and style and applying it to Blo.

About Blo Blow Dry Bar

Blo Blow Dry Bar offers luscious locks seven days a week. Blo maintains top session stylists to deliver flawless hair in-bar or onsite. Walk-ins are accepted and online reservations are available for those pressed for time at www.blomedry.com

Blo is North America's Original Blow Dry Bar since 2007. Their no cut, no color concept has reinvented hair care and has helped them grow into the largest blow dry bar franchise chain in the world. The chain plans to continue expansion in the United States, Canada, Asia and Europe.

Blo Blow Dry Bar | Covent Garden
34 The Market,
The Piazza, London
WC2E 8RE
+44 (0) 207 836 5115
blocoventgarden@blomedry.com
#blocoventgarden

Bar Stats

• 8 Blo Out Stations
Opening Weekend

To celebrate our London opening, we want to treat your tresses to £20 blo outs from Thursday, November 13th to Sunday, November 16th!

Follow us on social media:

Twitter: @bloheartstheuk Facebook: bloheartstheuk Instagram: @bloheartstheuk
Follow Blo Covent Garden Franchise Partner, Irina Squire on social media:
Twitter: @curlmelondon Instagram: @curlmelondon
For additional information visit www.blomedry.com

SOURCE Blo Blow Dry Bar

Media Contact:

media@blomedry.com

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