November 14, 2014 // Franchising.com // Millbrae, CA. – CREAM, a San Francisco-based dessert franchise that specializes in high quality ice cream sandwiches and other confections, has announced the appointment of Helen Gutierrez as Marketing Manager.
Gutierrez, a University of Oregon graduate, will spearhead the development and execution of CREAM’s overall marketing efforts, including the management of the company’s branding, public relations, advertising, social media, website maintenance, event marketing, email and market research. In addition, Gutierrez will identify, develop, manage and support regional events and partnership initiatives, among others, to help bring the brand to life and to drive trial and sales.
"We are delighted to welcome Helen to CREAM," said James Shamieh, co-founder of CREAM. "Her detailed and versatile marketing experience, coupled with extensive history working with customers and members of the media, will quickly make her a valuable asset to our company."
Gutierrez joins CREAM with more than eight years of experience helping companies build loyal customer connections. She has held positions such as Digital Marketing Manager, Marketing and Ecommerce Manager and PR and Marketing coordinator. She has also worked as a freelancer, developing logos, branding materials and strategy for various companies.
"I have worked alongside successful brands and their customers for years and I am excited to come on board with CREAM," said Gutierrez. "CREAM is one of the fastest growing dessert franchises in the nation and I hope my efforts will continue the quick expansion and let even more customers experience the delicious ice creams sandwiches."
Headquartered in Millbrae, California and recently named one of "27 Ice Cream Shops You Need To Visit Before You Die," CREAM is a rapidly growing fast casual restaurant business that specializes in high quality ice cream sandwiches and other confections. Founded in 2010 and franchising since 2012, CREAM currently has eight locations open and operating throughout California’s Bay Area and plans to expand its national footprint over the next several years. For more information, please visit www.creamnation.com.
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