New Menchie's Store in Perth Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

November 14, 2014 // Franchising.com // PERTH, Australia – Menchie's, the friendliest place on earth with a mission to make every guest smile, will open its newest store in Perth, Australia located at Shop 9/1 Rockeby Rd, Subiaco, Western Australia 6008 on Saturday, November 15. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Subiaco favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, November 15 to Friday, November 21, packed with free giveaways including Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"Menchie's is constantly committed to growing our business and expanding our reach internationally," said CEO of Menchie's, Amit Kleinberger. "With locations throughout the world including Asia, Canada and the United Kingdom, we know the new Subiaco location will be a great addition to the Australian market as the first Menchie's in Western Australia."

Menchie's is a global leader in the frozen yogurt market and operates more than 475 locations throughout the world. Menchie's Subiaco will be Australia's fourth location in the country, with the other three located in Melbourne, Adelaide and Mill Park.

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Subiaco is located at Shop 9/1 Rockeby Rd, Subiaco, Western Australia 6008 and is open on Sunday through Tuesday from 10:30 a.m. to 9 p.m. and Wednesday through Saturday from 10:30 a.m. to 10 p.m. For more information, please visit www.menchies.com.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, November 15
Time: 12 p.m. to 2 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, and a balloon artist.
*One per 8oz cup per guest

Day: Sunday, November 16
Time: 1 p.m. to 3 p.m.
Details: Kids eat free*, free face painting and coloring
*One cup per child up to 8 oz. Must be 12 years of age or younger

Day: Monday, November 17
Time: 4 p.m. to 5 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, November 18
Time: 3:30 p.m. to 4:30 p.m.
Details: Kids eat free*
*One cup per child up to 8 oz. Must be 12 years of age or younger

Day: Wednesday, November 19
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, November 20
Time: 3 p.m.
Details: Free dodge ball or plush doll with purchase*
*Until supplies last

Day: Friday, November 21
Time: 7 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 475 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 500 stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contacts:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com
www.konnect-pr.com

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