You've Earned It: Reward Yourself with Wendy's Bacon Portabella Melt on Brioche

DUBLIN, Ohio - Nov. 17, 2014 // PRNewswire // - While the time of year for giving and thanking is upon us, there's always a reason to treat yourself to a little indulgence. Cheeseburger lovers can once again "high–five" their taste buds with the return of Wendy's® Bacon Portabella Melt on Brioche – a shamelessly decadent, mushroom-abundant, juicy cheeseburger on a premium toasted bun – that's back for a limited-time.

The return of Wendy's Bacon Portabella Melt on Brioche is giving a reason to treat yourself to a little indulgence. Available for a limited-time, each Wendy's Bacon Portabella Melt on Brioche features a hot quarter-pound of fresh, never-frozen North American beef hamburger patty, savory sauted portabella mushrooms, a slice of American cheese and crisp, thick-cut Applewood Smoked Bacon, all drenched in a rich, warm cheddar cheese sauce and served on a toasted brioche bun.

"Life should be full of little rewards, and consumers really love this crave-worthy one," said Liz Geraghty, Wendy's Vice President, Brand Marketing. "Wendy's Bacon Portabella Melt on Brioche is one of those cheeseburgers that will take your dining experience to the next level – a warm, rich reward you know you deserve."

Each Wendy's Bacon Portabella Melt on Brioche is crave-able from top to bottom, featuring a hot quarter-pound of fresh, never-frozen North American beef* hamburger patty, savory sauteed portabella mushrooms, a slice of American cheese and crisp, thick-cut Applewood Smoked Bacon, all drenched in a rich, warm cheddar cheese sauce. Topping (and bottoming) this sumptuous treat is a premium, French-style brioche bun made with real eggs and butter for a soft, rich texture that's toasted to perfection.

Hot on the heels of Wendy's limited-time BBQ Pulled Pork menu, the return of Wendy's Bacon Portabella Melt on Brioche continues the brand's commitment to elevate consumers' food experiences with premium options and ingredients offered at quick-service prices. Wendy's Bacon Portabella Melt on Brioche will be available for a recommended price of $4.99.**

* Approximate weight before cooking. Fresh beef available in contiguous United States and Canada.

**Suggested pricing. Price and participation may vary.

About The Wendy's Company

The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.

SOURCE The Wendy's Company

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Jenn Bins
404-879-9062
jenn.bins@ketchum.com

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