Era Real Estate Expands into Raleigh-Durham Market with Affiliation of Dream Living Realty
November 18, 2014 // Franchising.com // MADISON, N.J. - ERA Real Estate, a global real estate franchisor, today announced the affiliation of Dream Living Realty in Raleigh, N.C., marking the brand's entry into a new market. With one office and 20 independent sales associates, the firm will now do business as ERA Dream Living Realty.
Founder Ray Williamson began his real estate career in 2003 and opened Dream Living Realty in 2006, serving the Raleigh, Durham and Chapel Hill "Triangle." Last year, the company was responsible for approximately $35 million in sales volume.
"We are thrilled to expand the ERA Real Estate brand into the Raleigh-Durham market, a thriving region with tremendous growth opportunities," said Charlie Young, president and CEO of ERA Real Estate. "Ray's technology-driven focus and commitment to innovative marketing strategies have proven highly successful in the Triangle region and are perfectly aligned with ERA Real Estate's core values."
A full-service boutique brokerage, ERA Dream Living Realty has experience in new homes, REO management, REO sales, re-sales, investment properties and property management.
Williamson focuses on using technology to generate high interest in listings, creating more demand for clients so that they can get the highest price possible for their homes. Dream Living Realty properties consistently outperform the market in both list-to-sale ratio and days on market.
"Leveraging ERA Real Estate's cutting edge technology, state-of-the-art training and sophisticated marketing programs will enable us to focus on increasing agent productivity and fueling growth for the company," said Williamson.
"We are excited to be able to offer our agents access to nearly 500 training courses as well as conferences and other professional development resources to help enhance their career," said co-founder Jamie Dawson. "As a member of ERA Real Estate's global community, we will have access to robust tools to bring our company to the next level and enhance our strong local heritage and superior client service."
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 32,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 34 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
SOURCE ERA Real Estate