Fresh To Order Opens First South Carolina Unit in Greenville
Fast-Fine Concept to Offer Delivery Service and Grab 'n Go Case
November 19, 2014 // Franchising.com // ATLANTA - Fresh To Order (f2o), the pioneer of "Fast-Fine" dining, celebrates the opening Nov. 19 of its first Greenville, S.C. location. The opening will mark the 13th restaurant for the fast-casual brand and the first South Carolina location. The new Fresh To Order will offer its fine-food-fast in Magnolia Park at 1025 Woodruff Road.
Fresh To Order serves up delicious entrees, Panini sandwiches, soups and salads made-to-order in less than 10 minutes for around $10. It features high-quality, chef-inspired appetizers, entrees and desserts at affordable prices. The menu includes healthier options and a broad selection of tasty combinations including a crushed almond crusted tuna steak, brown sugar roasted pork loin with caramelized onion apricot chutney and 'better for you' black bean, bison and tuna burgers made in-house. Upon ordering, guests can watch as the kitchen crew fire up the grill and cook proteins like chicken, steak and fish to perfection. Dressings and soups are prepared from scratch twice-daily in-store.
New for Fresh To Order, the Greenville restaurant will offer delivery service for orders within a 3-mile radius of the restaurant. This is the first time any Fresh To Order restaurant has offered delivery. It will also include a Grab 'n Go Case for busy diners who don't have time to dine in. The Grab 'n Go Case will offer Fresh To Order's specialty flavored teas, homemade soups, salads and popular side dishes, such as grilled vegetables, macaroni and cheese, garlic mashed potatoes, and more.
Operators of the new Fresh To Order are Charlotte-based Real Restaurant Group, LLC, who will open five additional units in Charlotte, covering the territory from South Park to Uptown. Franchisee Doug Sheley is a restaurant veteran who grew D'Lites of America to over 100 units, had an ownership stake in Lee's Famous Recipe Chicken, and was a former franchisee of Wendy's and Steak 'n Shake. In addition, Rachel Douglass, operating partner for the franchise brings 17-years co-ownership and management from the OK Café, one of Georgia's highest volume restaurant.
"Healthy, fresh, and great-tasting food from the Fresh To Order menu is exactly what discerning diners are now looking for when making their restaurant choices," said Pierre Panos, Founder and CEO of Fresh To Order. "We think our quality food at a great price will be a perfect addition to the Greenville restaurant scene."
The Greenville restaurant will feature an enhanced patio area with a fire and water feature to add ambiance for guests' enjoyment while dining outdoors. Additionally, the unit will offer an expanded catering station to meet the demand for healthy, great-tasting food that can be easily catered for local businesses, organizations and parties.
"We expect to do a healthy catering business in Greenville," said Sheley. "Guests no longer have to settle for the standard sandwich-and-chips office meeting food, but instead can enjoy fantastic, high quality food from Fresh To Order."
Recognized for its innovative take on the fast casual segment, as well as its unique and broad-appeal menu selections, Fresh To Order incorporates seasonal changes and chef-driven creations giving the chain its unique ability to respond to new food trends and growing consumer demands for healthy meals that are made-to-order and fresh. Atlanta-based Fresh To Order continues to add new restaurants in its home state while also growing throughout the Southeast. It began offering multi-unit franchising in 2010 and is actively pursuing franchisees in Georgia, Alabama, Tennessee, Florida, the Carolinas, and the Mid-Atlantic states. Founder and CEO Pierre Panos expects to open 50 restaurants over the next five years through a mix of both franchise and company growth. For franchising information: www.f2ofranchise.com
About Fresh To Order (f2o)
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. Founded on the vision of "Incredible Food, Service and Facilities", Fresh To Order serves a menu of freshly prepared entrees, Panini sandwiches, soups and salads in less than 10 minutes for around $10. As one of the industry's most admired concepts, the brand was recently named one of Nation's Restaurant News's Hot Concepts!, Top 50 Breakout Brands, QSR Magazine's Best Franchise Deals and Ones to Watch.
For up-to-the-minute information join us on www.facebook.com/fresh2order, or visit www.freshtoorder.com and www.f2ofranchise.com.
SOURCE Fresh To Order (f2o)
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