New Menchie's Store in China Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

November 24, 2014 // Franchising.com // XI'AN, CHINA – Menchie's, the friendliest place on earth with a mission to make every guest smile, opens its newest store at the SAGA Shopping Center in China, located at 123 Changan Road, Yanta District, Xi'an, China. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a favorite in the country!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Friday, November 21 to Thursday, November 27, packed with free giveaways including Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"Menchie's is dedicated to expanding our international reach and sharing the Menchie's experience with communities overseas," said CEO of Menchie's, Amit Kleinberger. "Through diligent research and catering to international palates by offering toppings such as lychee and dragon fruit, we have been able to connect with a diverse audience and establish ourselves as a leader in the global frozen yogurt marketplace with 127 international stores in 13 countries."

Menchie's is a global leader in the frozen yogurt market and operates more than 475 locations throughout the world. Menchie's SAGA Shopping Center will be China's second location in the country, with the first located in Louyang City.

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's SAGA Shopping Center is located at 123 Changan Road, Yanta District, Xi'an, China and is open on Monday through Sunday from 10 a.m. to 10 p.m. For more information, please visit www.menchies.com.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Friday, November 21
Time: 11 p.m. to 1 p.m.
Details: FREE frozen yogurt* and plush doll with purchase**
*One per 8oz cup per guest
**Until supplies last

Day: Saturday, November 22
Time: 1 p.m.
Details: ?1 yumm hour-fill up your cup for ?1
*One per guest

Day: Sunday, November 23
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Monday, November 24
Time: 4 p.m. to 6 p.m.
Details: Kids eat free*, free face painting and coloring
*One cup per child up to 8 oz. Must be 10 years of age or younger

Day: Tuesday, November 25
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

Day: Wednesday, November 26
Time: 10 a.m. to 11 a.m.
Details: Take picture with Menchie and get ?20 voucher

Day: Thursday, November 27
Time: 8 p.m. to Close
Details: %20 off voucher

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 475 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 500 stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contacts:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com

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