December 01, 2014 // Franchising.com // MIAMI – InterContinental Hotels Group ( IHG), one of the world's leading hotel companies, announces the opening of the Holiday Inn Express® hotel in Yopal, Colombia. Located approximately 200 miles from Bogota in the northeastern region of Colombia, the new-build, 89-room hotel is situated in downtown Yopal, the capital city of the Department of Casanare. Well-situated to meet the needs of travelers to the area, the Holiday Inn Express Yopal is located near four major international oil refineries and processing plants: Halliburton, Perenco, Equion and Ecopetrol.
"Yopal has experienced a significant increase in business travelers due to the recent boom in the local oil industry, and the Holiday Inn Express brand is ideal to meet the growing demand of these travelers," said Gerardo Murray, regional vice president, Distribution and Commercial Marketing, Mexico, Latin America and Caribbean, IHG. "The hotel's convenient location near restaurants and local attractions also makes it a perfect destination for leisure travelers."
With the addition of the Holiday Inn Express® hotel in Yopal, there are now 10 IHG hotels in Colombia, with seven more hotels in the development pipeline including Barranquilla, Bogotá, Cartagena and Cucuta.
"It is very exciting to expand IHG's Holiday Inn Express brand in new cities," said Alvaro Diago, chief operating officer, Latin America and Caribbean, Americas, IHG. "IHG already has a vast portfolio of internationally recognized brands in Colombia, and opening this hotel in Yopal is in line with IHG's growth strategy in the country."
The Holiday Inn Express brand is one of the largest and fastest-growing hotel brands in the industry, and in order to meet the ever-changing needs of its guest, IHG invested in the $1 billion Holiday Inn Portfolio of Brands' global relaunch, the largest in hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio, and new hotels feature a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
The Holiday Inn Express Yopal hotel offers guests a comfortable, yet affordable stay with innovative, guest- preferred upgrades to ensure a pleasurable experience with amenities that include an outdoor swimming pool, a 24-hour fitness center, complimentary high-speed Internet access and a business center and 1,200 square feet of meeting space capable of transforming into three smaller meetings rooms. Business travelers will find large desks with ergonomic chairs and free local and toll free phone calls with voicemail. Additionally, guests can enjoy complimentary parking.
Guestrooms feature contemporary styling, a 32-inch HD LED TV, comfortable twin, queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine. The complimentary Express Start™ breakfast bar features a full range of breakfast items, including regional and local dishes, a rotation of egg and meat selections, breads, yogurt, juices, fruit, pastries, cereals and coffee.
Owned and managed by Antares S.A., a construction and real estate company based in Bogota, the Holiday Inn Express® hotel in Yopal is franchised by an affiliate of IHG.
The Holiday Inn Portfolio of Brands participates in IHG's hotel rewards program, IHG® Rewards Club. The industry's first and largest hotel rewards program is free, and guests can enroll at www.IHGRewardsClub.com, by downloading the IHG® App, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide.
Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart ® at Holiday Inn Express hotels where they enjoy a free hot Express Start™ Breakfast Bar with new healthier offerings, free high-speed Internet access and free local phone calls (US and Canada only). There are currently more than 2,300 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit www.ihg.com/hiexpress. Find us on Twitter http://www.twitter.com/hiexpress or Facebook www.Facebook.com/holidayinnexpress.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with over 82 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 697,000 guest rooms in nearly 100 countries, with almost 1,200 hotels in its development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg,www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
Kreps DeMaria PR
Kreps DeMaria PR
Kreps DeMaria PR