Capitol Hill Foodies, D.C. Tourists and Business Crowds Can Now Easily Get Their Falafel Fix

Amsterdam Falafelshop Opens at L'Enfant Plaza's La Promenade

Iconic D.C. Hangout Opens to Lunch and Dinner Crowds in Popular D.C. Mixed-Use Property

December 02, 2014 // Franchising.com // WASHINGTON – Amsterdam Falafelshop is catapulting the falafel craze it has created in the capital city to a new level.

Today, Washington, D.C.'s iconic fast casual restaurant falafel brand announced the arrival of its third D.C. shop, sixth overall, which opens today, Monday, December 1, 2014 at L'Enfant Plaza.

Situated in L'Enfant Plaza's recently renovated South Food Court in the Underground Promenade and easily accessible from each of the adjacent office buildings as well as the Metro and the glass atrium-entrance above in the plaza, the new shop continues the Amsterdam Falafelshop tradition of serving America's most craved falafel in a unique atmosphere that only this beloved brand can create. Local entrepreneur Dane Cherry leads a team of investors in opening the new Amsterdam Falafelshop.

"Our time has arrived. Amsterdam Falafelshop is solidifying its place in D.C. lore as the brand expands its presence locally and is received so well by our growing fan base," said Cherry, who owns and operates the brand's 14th Street location that opened earlier this year and commands remarkable foot traffic at all hours, lunch through late night. "Opening in L'Enfant Plaza is another validation of just how popular our shops have become. The falafel, the ambiance, the service…it's all tops among our competitors. The constant flow of office workers coming by and welcoming us - getting excited for our arrival - during our last days of construction, is further evidence of the demand for the brand."

Even before the shop has opened, customers have been coming by to take their photos in front of the giant mural of one of Amsterdam's canals – just taking that little trip to a special place – without leaving L'Enfant Plaza.

A staple in the Adams Morgan neighborhood, where the concept originated on 18th Street, and most recently in Arlington's Clarendon neighborhood, this is the area's fourth location and sixth total throughout the nation (Annapolis, Md. and Boston also are home to shops).

"We love working with Dane as we grow the brand in our home market," said Arianne Bennett, co-founder and CEO of Amsterdam Falafelshop and the co-owner of the Adams Morgan shop. "In fact, we're working with Dane to plan for their third area location. He is a wonderful multi-unit Amsterdam Falafelshop franchisee, capable of operating outstanding restaurants with our concept."

The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries ["frieten"], shops offer nearly two-dozen toppings for patrons to customize their falafel. These unique differentiators inspired Cherry, who couldn't resist the opportunity to expand with Amsterdam Falafelshop.

"It's clearly become an infectious brand," added Cherry. "Our guests can't get enough…they come in multiple times a week. The freshness leaves them feeling good about what they've eaten, and our environment keeps them intrigued."

In addition to growing in D.C., Virginia and Suburban Maryland, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast. Target markets include the Washington D.C. metro area and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas and California.

In the coming months, two additional Amsterdam Falafelshop locations are slated to open – one in Boston's Kenmore Square and the other in Dallas' Deep Ellum neighborhood. Additionally, there are new locations planned for the Salt Lake City market.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.'s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website's "Franchise Opportunities" tab.

SOURCE Amsterdam Falafelshop

Media Contact:

Jamie Izaks
All Points Public Relations
(847) 897-7470 ext. 480
jizaks@allpointspr.com

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