Hard Rock International Names Michael Beacham Sr. Vice President and Chief Operating Officer of Corporate Cafes

Antonio Bautista Promoted to Sr. Vice President of Franchise Operations & Development

ORLANDO, Fla., November 25, 2014 – Hard Rock International, owner of one of the world’s most recognizable and iconic brands, today announced that Michael Beacham has been named Sr. Vice President and Chief Operating Officer of Corporate Cafes. Antonio Bautista has been promoted to Sr. Vice President of Franchise Operations & Development to backfill Michael Beacham.

"Both Michael and Antonio are valued members of our Hard Rock International team and I am very pleased with these two internal appointments. For the past three years, Michael was vital in expanding the brand’s franchise business, and we look forward to him bringing that same expertise, enthusiasm and business acumen in leading our company units as we continue to grow our brand," said Hamish Dodds, President and CEO of Hard Rock International, commenting on the promotions. "Additionally, Antonio was a natural choice as Michael’s replacement, as he has demonstrated his commitment to the Hard Rock business over the past 20 years and has valuable experience in the franchise and development space."

Beacham joined Hard Rock in 2011 as Vice President of Worldwide Franchise Operations & Development, overseeing the brand’s franchise cafe portfolio. Over the past three years, he has demonstrated his passion for the brand, applying his operating skills to make a positive impact across Hard Rock’s successful franchise business, with 30 franchise locations opening during his tenure. In his new role, Beacham will lead the team in growing the corporate cafe units, and ensuring that every guest receives great food, beverages and rock star service. Prior to joining Hard Rock, Beacham held many executive positions in successful global businesses within the hospitality industry including Moscow-based Rosinter Restaurant Group, Carlson Restaurants and American Express Hospitality Development.

Antonio Bautista will replace Beacham as Sr. Vice President of Franchise Operations & Development, overseeing more than 60 percent of the Hard Rock Cafe locations worldwide. Bautista joined Hard Rock in 1994, and has continued his career growth within the company, from Restaurant Manager to General Manager at Hard Rock Cafe Madrid, to various roles within the Franchise Operations group with his most recent position of Area Vice President of Development and Operations overseeing the Europe, Middle East and Africa regions. In these roles, he has successfully grown the brand’s European franchise portfolio over several years.

About Hard Rock International

With a total of 193 venues in 60 countries, including 147 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Asuncion and Marseille. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

SOURCE Hard Rock International

Media Contact:

Danielle Paleafico
Coyne Public Relations
O: 973-588-2184
C: 215-499-1813

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