December 04, 2014 // Franchising.com // MELBOURNE, Australia - Hilton Worldwide and DoubleTree by Hilton today announced the opening of the new DoubleTree by Hilton Melbourne - Flinders Street, the brand's first property in Melbourne. Previously the Citigate Melbourne, the hotel debuts as a DoubleTree by Hilton following a comprehensive multi-million dollar refurbishment to create a comfortable, modern boutique-style 180-room hotel, taking its design cues from its location in the heart of cool, urban Melbourne and its famous neighbour, Flinders Street Station. The hotel is owned by M&L Hospitality and managed by Hilton Worldwide.
"The addition of DoubleTree by Hilton Melbourne - Flinders Street to our fast-growing global portfolio underscores our brand's commitment to delivering our upscale, full-service hotel offering in all key markets and gateway cities around the world," said John Greenleaf, global head, DoubleTree by Hilton. "We are proud to mark our brand's entry into Melbourne with this stylish and centrally-located hotel, and we look forward to delighting guests with the award-winning service culture for which the DoubleTree by Hilton name is known - starting with our signature warm chocolate chip cookie welcome and continuing throughout the guest's stay."
Located in the heart of Melbourne's dynamic city centre and opposite the iconic Flinders Street Station, DoubleTree by Hilton Melbourne - Flinders Street is within easy walking distance of Federation Square, Melbourne's famous laneways, restaurants, bars and shopping, and the vibrant arts and entertainment district centred around the Yarra River's south bank.
"Australasia is a key growth market for DoubleTree by Hilton, and the introduction of the brand into Melbourne in such an iconic location marks a significant milestone in expanding our offering to travellers in the region," said Ashley Spencer, vice president of operations, Australasia. "At DoubleTree by Hilton, we know that the little things mean everything when it comes to great travel experiences, and we look forward to delighting guests at DoubleTree by Hilton Melbourne - Flinders Street with the services and amenities that have made the brand beloved internationally."
At DoubleTree by Hilton Melbourne - Flinders Street guests will enjoy everything they need for a comfortable stay, starting with a signature chocolate chip cookie welcome and including upscale services and amenities such as Sweet DreamsTM bedding, HDTVs and high-speed WiFi offered throughout the hotel. However, it is the design features inspired by Melbourne's laneways and Flinders Street Station that will elevate every guest experience. Initiated by property owner M&L Hospitality, the multimillion dollar refurbishment by renowned designers, Melbourne-based Melissa Chen of interior design firm Mill Interiors and Michael McCann of interior design firm Dreamtime Australia Design, is full of artisan details and custom-made features. Every detail from the commissioned black-and-white photography to the upholsteries, carpets, curved headboards and bathroom sinks have all been carefully considered and produced to specification.
"M&L Hospitality is delighted to launch the first DoubleTree by Hilton in Melbourne. It is an exciting and energetic brand that will resonate with travellers who are looking for a contemporary stay in the heart of Melbourne," said Neil Maxwell, chief executive officer, M&L Hospitality. "The revamp of the DoubleTree by Hilton Melbourne, our third Hilton property in the market, makes the hotel a key asset in our global portfolio, and at the same time enriches the city's unique flavour."
The hotel offers food and beverage options to suit every taste. At the hotel's stylish lobby bar, guests can relax by an open fire and watch Flinders Street buzzing by while ordering from a menu of grab-and-go breakfast, lunch and snack offerings, or enjoy a range of beers, wines, cocktails and soft drinks. The new restaurant features an open kitchen that serves up mouth-watering flame-grilled steaks, classic comfort dishes and the latest Melbourne foodie trends. From tapas to share-plates, sliders and more there is always delicious food to have with friends or a dish that is perfect for one.
Two meeting rooms accommodate up to 140 people for a range of event needs, from business to social. A 24-hour fitness centre and a 24-hour business centre - both complimentary - are also available to every guest. In addition to the warm cookie welcome, travellers staying at the hotel will enjoy other DoubleTree by Hilton brand exclusives, including an assortment of gourmet in-room tea and coffee choices, the refreshing new Aroma Actives natural skin and body care line, and an industry-recognized service culture built around the idea of CARE, which stands for Create a Rewarding Experience for guests, team members and the community.
As a participant in the Hilton HHonors guest loyalty program, Hilton HHonors members visiting DoubleTree by Hilton Melbourne - Flinders Street will enjoy double points for every stay through February 28, 2015.
For more information or to make a reservation, travellers may visit www.melbourneflindersstreet.doubletree.com or call 1300 HILTON.
Media can access additional information about the hotel at news.doubletree.com/melbourneflinders. For more news about DoubleTree by Hilton hotel openings, visit: news.doubletree.com.
M&L Hospitality is a Singapore-based real estate investment group with an international portfolio of hotels. Its portfolio contains hotels in Singapore, Australia, New Zealand, Japan and the United Kingdom. They are operated by the most recognisable international brands, including Accor, Hilton, IHG, Starwood, Swissôtel. DoubleTree by Hilton Melbourne - Flinders Street represents the third Hilton Worldwide property in the M&L group, adding to the M&L Hospitality owned Hilton Auckland, New Zealand and Hilton Nagoya, Japan. For more information, please visit our website at www.mnlht.com.
With a fast-growing, global collection of more than 400 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers team members to provide the special comforts and acts of kindness that make the traveler feel human again.
To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com.
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,250 managed, franchised, owned and leased hotels and timeshare properties, with more than 700,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide, and www.linkedin.com/company/hilton-worldwide.
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