December 05, 2014 // Franchising.com // IRVINE, Calif. - Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), announced several strategic leadership changes to support domestic and international expansion as part of its plan to become a $14 billion brand by 2022. Domestically, Taco Bell plans to add 2,000 restaurants by 2022, while adding 1,300 restaurants and an additional $2 billion in system sales internationally by 2023.
"In addition to our focus on innovation, new daypart expansion and delivering world class operations, another key element to our growth strategy includes focusing on restaurant development both domestically and globally," said Brian Niccol, President, Taco Bell Corp. "This year we will open nearly 200 new restaurants in the U.S., a record setting year for the brand. I’m confident that these changes to our leadership structure will help us make Taco Bell a brand that people champion around the world."
Melissa Lora, President, Taco Bell International, will focus exclusively on emerging growth business outside the U.S. Melissa will oversee strategies that will create a great new growth model for Taco Bell to become a powerful global brand. Melissa's vast experience building Taco Bell's US business model into one of the most profitable brands in the industry and a strong return driving model will help inform the global strategies for International growth. Taco Bell International currently franchises 250 restaurants in 26 countries, and will continue to seek experienced franchise operators in markets around the globe, with an emphasis in Europe (UK, Poland), Asia (Korea, Japan and Thailand), Latin America (Chile, Peru) and India.
Melissa’s duties as Global Chief Financial and Development Officer will transition to two Taco Bell leaders. Liz Williams, who drives strategic and business planning as Taco Bell’s Chief Financial Officer, will also assume primary responsibility for franchising actions domestically, including Franchise Finance and Franchise Business Services, ensuring a more holistic approach to the franchise growth experience.
Meredith Sandland has been promoted to a new role as Chief Development Officer, where she will serve as the single point of contact for Development, which will reinforce efficiencies and help the team showcase the impact of Development on the U.S. growth strategy and global design. Meredith’s role will continue to focus on creating a more relevant and accessible restaurant experience that has a positive impact on our teams, customers, community and environment.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, protein-packed Cantina Power® Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.
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SOURCE Taco Bell Corp.