First Menchie's Store In Bahrain Celebrates Grand Opening

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

December 10, 2014 // Franchising.com // MUHARRAQ, Bahrain – Menchie's, the friendliest place on earth with a mission to make every guest smile, opens its newest store in Bahrain at Building No. 12B, Road No. 01, Block 202, Muharraq, Bahrain. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a favorite in the country!

Menchie's is a global leader in the frozen yogurt market and operates more than 475 locations throughout the world in 15 different countries, with Bahrain marking Menchie's debut in its 16th country. Although Menchie's Muharraq is the first location in Bahrain, the brand already has plans to open two additional units in Sanad and Tubli. With 500 new locations in the works, Menchie's continues to solidify its position as the frozen yogurt brand with the widest international scope.

"Menchie's is passionate about expanding our brand into the global market and reaching a new audience with our exceptional product and unique store environment," said CEO of Menchie's, Amit Kleinberger. "The new Menchie's opening in Bahrain is the first in the country and a tremendous achievement for us as we continue to establish Menchie's as the leader in the international frozen yogurt marketplace."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 475 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 500 stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contacts:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com
www.konnect-pr.com

 

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