#HolidayHangouts Interactive In-Shop Experience Brings Fans Face-To-Face Worldwide
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Dec. 16, 2014-- This holiday season, Krispy Kreme is giving its fans a place to hang out and share a doughnut, coffee and virtual conversation with friends they haven't met yet. Using Google's Hangouts live videoconferencing technology, the Krispy Kreme Joy Goes Around Holiday Hangouts is a global in-store experience that lets fans stopping in the shop for their favorite holiday treat, send and receive holiday messages from other doughnut lovers at participating Krispy Kreme® doughnut shops around the world.
"At Krispy Kreme, we believe that joy, no matter where it comes from, is contagious," explains Dwayne Chambers, Chief Marketing and Information Offer, Krispy Kreme. "We wanted to do our part in spreading the joy this holiday season, by helping our fans around the world send and receive good cheer and celebrate the things they have in common, no matter where they live."
The Joy Goes Around Holiday Hangouts is an interactive experience that utilizes Google Chromebook to connect up to fifteen in-store guests at Krispy Kreme shops in sixteen different countries via a two-minute live video chat on a customized Hangouts page. Playful on-screen prompts such as 'wave your hand, show off your doughnut, or toast your coffee' make the Holiday Hangouts experience even more enjoyable.
The Joy Goes Around Holiday Hangouts experience is available at participating shops in the United States, Canada, Mexico, Colombia, Dominican Republic, United Kingdom, Turkey, Russia, India, Singapore, Thailand, Philippines, Taiwan, Japan, South Korea and Australia December 5, 2014 through January 5, 2015.
View the trailer for the Joy Goes Around Holiday Hangouts experience at http://bcove.me/cweff2zs. Follow @KrispyKreme on Twitter and YouTube to see and share the full length #HolidayHangouts video.
Connect with Krispy Kreme at KrispyKreme.com, Twitter, Instagram, Facebook, hotlightapp.com, foursquare and KrispyKremeDoughnuts on YouTube.
Learn more about the inspiration behind @krispykreme #joygoesaround #HolidayHangouts promotion at bit.ly/krispykremeholidayhangouts.
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 875 locations in more than 20 countries around the world. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). Visit us at www.KrispyKreme.com.
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Source: Krispy Kreme
Lafeea Watson, 336-726-8878