Limited-Service Restaurant Johnny Rockets Proves HAMburgers and Shakes Stand The Test Of Time
Adaptable Footprints and Route 66 Prototype Lead to Increased Franchise Interest and Growth
December 18, 2014 // Franchising.com // Aliso Viejo, Calif. - According to a recent Technomic report, 95 percent of consumers say they eat hamburgers at least once a month, contributing to a burger boom that spans across the restaurant industry. Impacting sales in restaurants, this industry trend has similarly contributed to growth in franchise sales, particularly for those franchise restaurants with high brand visibility and a focus on the guest experience. With a 28-year legacy of serving all-American menu items, including burgers and hand-spun shakes, Johnny Rockets' franchise interest has grown exponentially in 2014 due to its continued relevance and entertaining dining experience, a differentiator from the crowded burger space.
"Having a 'better burger' is the new normal in our industry. Consumers expect a restaurant to provide this premium offering when dining out. Johnny Rockets exceeds all customer expectations through its constant menu innovations, including its made-to-order hamburgers. The restaurants unique positioning, strong business model, along with innovative menu offerings, contribute significantly to our longevity in the industry," explains James Walker, chief development officer, Johnny Rockets. "This year Johnny Rockets announced several new brand innovations, including our One Brand, Four Expressions trajectory, which includes a new Route 66 prototype and At Home retail launch. We believe that the combination of our deep-rooted history and always-evolving nature is the reason behind our solid growth in the U.S. and internationally."
Flexible Footprints Key in Driving Momentum in 2015
With a focus on adaptable footprints, Johnny Rockets has seen success in a number of unique venues this year, including airports, theme parks, college campuses, casinos and entertainment centers. In addition, the brand has recently remodeled seven of its corporate and franchise locations to serve those communities who have remained loyal to Johnny Rockets over the years. In 2015, the brand plans to continue its momentum by doubling its growth, with a focus on adapting its popular restaurant design to new venues, including drive-thrus and drive-ins, and catering to the on-the-go consumer through express and fast-casual models.
As the brand continues its expansion domestically, it remains committed to partnering with dedicated franchisees to grow Johnny Rockets throughout the U.S. In 2014, Johnny Rockets opened 10 restaurants in the U.S., and the franchise has plans to open more than 20 new locations in 2015. For more information, including franchise information, visit www.johnnyrockets.com.
About Johnny Rockets:
Johnny Rockets is international global restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including made-to-order hamburgers, crispy American Fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws and dancing servers, contributing to the chain's signature atmosphere of relaxed, casual fun. Johnny Rockets operates more than 300 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.
(404) 214-0722 Ext. 107