Ben & Jerry's Gets a Bit Nutty with Half Baked for the Holidays

Peanut Butter Version of Most Popular Flavor Unveiled

BURLINGTON, Vt. - December 18, 2014 - (BUSINESS WIRE) - Ben & Jerry's Flavor Gurus call it a new flavor. Existing "Half Baked" fans, especially given the holiday season, may consider it more of a gift. To celebrate Half Baked's decade and a half of success, and because everyone knows that the holidays can be a bit nutty, Ben & Jerry's is proud to unveil Peanut Butter Half Baked! The newest version in the Half Baked family includes a tasty twosome of chocolate and peanut butter ice creams mixed with gobs of peanut butter cookie dough and fudge brownies. "'Tis the season for togetherness," said Flavor Guru Peter Lind, who saw the concept through to a fully baked idea, "so we thought why not be peanut buttery and chocolaty togetherness?"

The original Half Baked ice cream flavor, which was launched almost 15 years ago, combines two of Ben & Jerry's most popular offerings: Chocolate Chip Cookie Dough and Chocolate Fudge Brownie ice creams. As a fan favorite, Half Baked is one of only a handful of flavors launched in the past 15 years to break into the top 10 lineup. In 2013, Half Baked unseated Cherry Garcia, which had held onto the top slot as the best perennial seller since its release in 1987.

Peanut Butter Half Baked will appear on shelves across the nation throughout December and continue to spread good cheer into 2015. While it is certain to bring a little more joy to the world, just like the holidays, the flavor won't last forever. Fans will want to make a resolution (and this one they can keep!) to try the Limited Batch flavor while they can.

To Ben & Jerry's fans both near and far: a wish for peace and love this holiday season. And to all, a good night!

About Ben & Jerry's®

As an aspiring social justice company, Ben & Jerry's believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.

SOURCE Ben & Jerry's®

Contact: 

Lindsay Bumps
Ben & Jerry's
802-923-2428
PR Media Maven
Lindsay.Bumps@benjerry.com

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