Bruster's to Open 25 Units in 2015
Chain Returns to Erie, Pa. with New Franchisee
December 22, 2014 // Franchising.com // PITTSBURGH – Local-restaurant owner Tim Sedney has signed a franchise agreement to open a Bruster's Real Ice Cream shop in the Dobbins Landing section of Erie, Pa., one of 25 locations Bruster's expects to open next year.
The stand-alone shop is scheduled to open in March 2015 at 3100 W. 12th St., site of a former Bruster's that operated there many years ago. Sedney has given the building's façade a complete facelift and installed new landscaping. All other renovations will be completed by mid-January.
Sedney operates two popular waterfront restaurants, also in Dobbins Landing, that attract tourists and local residents alike. He's owned Rum Runners for 26 years and Rum Runners Cove for eight years. He also operates three tour boats with partner Gary Leibel, who joins him in the Bruster's franchise.
"Gary and I wanted to do something different and decided we wanted to open an ice cream shop," Sedney said. "We looked at other frozen treat chains and knew Bruster's was the right fit for us. Their product is superior and the Bruster's brand has powerful name recognition."
Once their shop is open, the two plan to promote Bruster's array of frozen treats at the nearly 30 summer events in Erie. Sedney and Leibel already have plans to open a second Bruster's location in the neighboring Harborcreek section.
Bruster's currently is experiencing its best performance in 12 years. It has completed seven consecutive quarters of same-store sales growth, with some markets up as much as 12 percent over 2013. According to Jim Sahene, Bruster's CEO, "We are excited to bring Bruster's back to Erie. It has been a great market for us in the past and Tim will be a welcome addition to the Bruster's family."
Connect with Bruster's Real Ice Cream online at www.brusters.com, www.facebook.com/BrustersRealIceCream, and @BrustersFresh.
"Mentoring Tomorrow's Leaders Today" serves as Bruster's foundation and business platform. Bruster's features 150 flavors of handcrafted ice cream, yogurt, Italian ice and sorbet, with at least 24 made fresh in each shop daily. There are nearly 200 independently owned locations in 18 states and the nation of Guyana. Go here [http://www.brusters.com/own_value.asp] for franchise information.
Brad Ritter Communications, LLC